MAGIC is a fashion tradeshow in the United States. Held twice a year (February and August) in Las Vegas, this fashion marketplace showcases men's, women's and children's apparel, footwear, accessories, and manufacturing resources from around the world. MAGIC Las Vegas connects a global audience of retail buyers – from chains to boutique – together with influencers, media, and industry thought leaders.
History
The tradeshow was inaugurated in 1933 by the Men's Apparel Guild in California. At one time it featured only men's clothing and accessories, but has expanded to include ladies' clothing and accessories, and manufacturing services. In 1989 it moved to Las Vegas.
In 1998, Magic was acquired by Advanstar Communications. In 2014, Advanstar was acquired by UBM plc.