It is an amusing and I think a fair comment on the arguments of Mr. Lever that a year or so ago he was actually concerned--no doubt in the interests of the public as well as his own--in organizing the production and distribution of soap so as to economize the waste and avoid the public disservice due to the extreme competition of the soap dealers. He wanted to do in the soap industry just exactly what Socialism wants to do in the case of all public services, that is to say he wanted to give it the economic advantages of a Great Combine. In some directions the saving to the soap interest would have been immense; all the vast expenditure upon newspaper advertisements, for example, all the waste upon competing travellers would have been saved. Whether the public would have benefited greatly or not is beside the present question; Mr. Lever and other great soap proprietors would certainly have benefited enormously. They would have benefited by working as a collective interest instead of as independent private owners. But in this little experiment in what was really a sort of voluntary Socialism for particular ends, Mr. Lever reckoned without another great system of private adventurers, the halfpenny newspaper proprietors, who had hitherto been drawing large sums from soap advertisement, and who had in fact been so far parasitic on the public soap supply. One group of these papers at once began a campaign against the "Soap Trust," a campaign almost as noisy and untruthful as the anti-Socialist campaign. They accused Mr. Lever of nearly every sort of cheating that can be done by a soap seller, and anticipated every sort of oppression a private monopolist can practise. In the end they paid unprecedented damages for libel, but they stopped Mr. Lever's intelligent and desirable endeavours to replace the waste and disorder of our existing soap supply by a simple and more efficient organization. Mr. Lever cannot have forgotten these facts; they were surely in the back of his mind when he wrote his "Socialism and Business" paper, and it is a curious instance of the unconscious limitations one may encounter in a mind of exceptional ability that he could not bring them forward and apply them to the problem in hand.