The history of Lego began in 1932, when Ole Kirk Christiansen who owned a Danish carpentry workshop that at first only produced furniture started making wooden toys and later named the new toy company Lego in 1934. Later when injection molding was introduced to Denmark after World War II Ole Kirk bought an injection molding machine for the company to make toys in 1947. That same year Kirk and his son obtained samples of plastic, interlocking bricks which inspired the later lego bricks created in 1949. The brick and lego system continued to be modified with new molds and colors being added and removed over the decades. Lego still continues into the 21st century as a popular and very profitable line of construction kits and related products and services (including Lego board games, retail stores, video games, films, theme parks, and consultation services), with a significant impact on various areas in popular culture. Despite its expansion, the company remains privately held.
Beginnings (1932–1959)
The Lego Group was created in the carpentry workshop of Ole Kirk Christiansen in Billund, Denmark. In 1916, Christiansen purchased a woodworking shop in Billund, which had been in business since 1895. The shop mostly helped construct houses and furniture and had a small staff of apprentices. The workshop burned down in 1924 when a fire ignited some wood shavings. Christiansen constructed a larger workshop and worked towards expanding his business even further. When the Great Depression hit, he had fewer customers and had to focus on smaller projects. He began producing miniature versions of his products as design aids. It was these miniature models of stepladders and ironing boards that inspired him to begin producing toys.
On August 10, 1932 Christiansen's shop started making wooden toys such as piggy banks, pull toys, cars and trucks, and houses, but because of the state of the economy, the business was not profitable. Farmers in the area sometimes traded food in exchange for his toys; Christiansen continued producing practical furniture in addition to toys to stay in business. In the mid-1930s, the yo-yo toy fad gave him a brief period of increased activity until it suddenly collapsed. To reduce waste, he used the leftover yo-yo parts as wheels for toy trucks. His son Godtfred began working for him, taking an active role in the company.
In 1934 Christiansen held a contest among his staff to name the company, offering a bottle of homemade wine as a prize. Christiansen was considering two names himself, "Legio" (with the implication of a "Legion of toys") and "Lego," a self-made contraction from the Danish phrase leg godt, meaning "play well." Later the Lego Group discovered that "Lego" could be loosely interpreted as "I put together" or "I assemble" in Latin. Christiansen selected Lego, and the company began using it on its products.
Following the Second World War, plastics became available in Denmark, and Lego purchased a plastic injection molding machine in 1947. One of the first modular toys to be produced was a truck that could be taken apart and re-assembled. In 1947, Ole Kirk and Godtfred obtained samples of interlocking plastic bricks produced by the company Kiddicraft. Hilary Fisher Page designed these "Kiddicraft Self-Locking Building Bricks." In 1939, Page had applied for a patent on hollow plastic cubes with four studs on top (British Patent Nº.529,580) that allowed their positioning atop one another without lateral movement. In 1944, Page applied an "Improvement to Toy Building Blocks" as an addition to the previous patent, in which he describes a building system based on rectangular hollow blocks with 2X4 studs on top enabling the construction of walls with staggered rows and window openings. The addition was granted in 1947 as British Patent Nº 587,206. In 1949, the Lego Group began producing similar bricks, calling them "Automatic Binding Bricks." Lego bricks, then manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another but could be "locked" together. They had several round "studs" on top, and a hollow rectangular bottom. They would stick together, but not so tightly that they could not be pulled apart. In 1953, the bricks were given a new name: Lego Mursten, or "Lego Bricks."