Then one day Lawyer Thomas took the train for Macon and filed suit for $10,000, as damages direct and punitive, against the snuff company for infringement of copyright. For, on the day Aunt Tildy had come to town so angry, she had bought the negative of Belton and applied through him for a copyright on her own face as portrayed in that photograph. “The Coming Sneeze” was her own personal property.

After this fact became known, the idlers took their hats off and cheered Aunt Tildy whenever she passed. Her sole recognition of their friendliness was an abortive smile that flickered for an instant against the background of the coming sneeze.

The Century Illustrated Monthly Magazine, July, 1913 — Part 61

“Tell you what, boys!--Jedge--that’s er new p’int in law, on me! Don’t er man or er woman own his own face? Fer an instance, has er man got ter put his face on er record like er guano contrac’ or mule mortgidge befo’ he can pertec’ hisself? Dad blast my skin, _nobody_ ain’t safe! I’m er goin’ right up-town an’ git my pictur’ struck off an’ patented now! Some o’ these smarties like Jack Cromby’ll be comin’ erlong here bime-by an’ er gittin’ me onter er Christmas cyard, an’ you on er valentine!” Tim laughed silently. “Po’ Jack!” he said. “Always did lack jedg_ment_ an’ allus will, I reck’n!”

The Century Illustrated Monthly Magazine, July, 1913 — Part 61

Jack Cromby’s experience with the managers of his snuff company is not a matter of public record. He may have suffered criticism or he may have convinced them that their product was getting, throughout the rural districts for which it was manufactured, an advertisement worth all it might cost. If the airing of Aunt Tildy’s complaint was not confined to a city office and its spectacular values lost in the multiplicity of graver legal causes, the snuff company would not suffer much, if any. A local hearing would give him a chance to fill a column of the town’s weekly paper with a carefully prepared report of the trial, which report would be quoted in full in all the rural weeklies of the State. The advertisement department of his company would see to that.

The Century Illustrated Monthly Magazine, July, 1913 — Part 61

The transference of Aunt Tildy’s case to her home county was easily effected. Lawyer Thomas was after a verdict in her favor, and perhaps was not unmindful of the advertising feature as concerned himself, and greatly preferred the home atmosphere.