The Omega x Swatch MoonSwatch, or simply MoonSwatch, is a collection of 11 chronograph wristwatches produced by Swatch (company of Swatch Group) released on 26March 2022. The watches have a diameter and thickness, and Super-LumiNova for the indexes and hands, which is the same lume as that used in the Omega Speedmaster. It has a quartz ETA movement. Initial hype from the watch's release led to long queues in Australia, Canada, Italy, Japan, Switzerland, and the United Kingdom. Each consumer was initially limited to 2 watches but due to high demand that was later reduced to a limit of 1.
Reception
According to CEO Nick Hayek of Swatch Group, the release of the collaboration also boosted sales of the original Omega Speedmaster by roughly 50%.
References
Omega watches
The Swatch Group
2022 establishments
Joint ventures
