ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers email marketing, marketing automation, sales automation, and CRM functionality.
Overview
ActiveCampaign was founded by Jason VandeBoom in 2003. It started as a consulting firm, and then as an on-premises software provider. The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation. ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016. In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith. In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners. ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.
ActiveCampaign is headquartered in Chicago with offices in Indianapolis, Sydney, Australia, Dublin, Ireland. Florianopolis, Brazil, and Costa Rica.
Software and services
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations. In 2023, it introduced generative AI capabilities. ActiveCampaign integrates with over 900 applications, including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce.
ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion.
It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists, Inc.com's 2018 list of the best workplaces, Chicago Tribune's 2018 list of top midsize workplaces. Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.