This list of city nicknames in Wisconsin compiles the aliases, sobriquets and slogans that Wisconsin's cities and towns are known by (or have been known by historically), officially and unofficially, to municipal governments, local people, outsiders or their tourism boards or chambers of commerce. City nicknames can help in establishing a civic identity, helping outsiders recognize a community or attracting people to a community because of its nickname; promote civic pride; and build community unity. Nicknames and slogans that successfully create a new community "ideology or myth" are also believed to have economic value. Their economic value is difficult to measure, but there are anecdotal reports of cities that have achieved substantial economic benefits by "branding" themselves by adopting new slogans.
Some unofficial nicknames are positive, while others are derisive. The unofficial nicknames listed here have been in use for a long time or have gained wide currency.
Nicknames by city
A
Algoma
Wisconsin's Trout and Salmon Capital
Warm Welcomes, Cool Breezes and Hot Fishing
Allenton – You Have Friends in Allenton
Alma Center – Strawberry Capital of Wisconsin
Amery – City of Lakes
Arbor Vitae/Woodruff – Crossroads of the North
Ashland – Ashland Tops Wisconsin
B
Babcock – The Cranberry Pie Capital
Baldwin – The Biggest Little Town in Wisconsin
Baraboo
Circus City of the World
Gem City
Barron – Turkey Capital of Wisconsin
Bayfield – Best Kept Secret in Wisconsin
Bear Creek – Home of the World's Largest Sauerkraut Plant
Beaver Dam – Beaver Dam – Make Yourself at Home
Belleville – UFO Capital of the World
Belmont – Home of the First Territorial Capital
Beloit – Gateway to Wisconsin
Berlin – Fur and Leather Capital
Birchwood – Bluegill Capital of Wisconsin
Black Creek
Birthplace of the First Organized National Baseball Team
Crossroads to the Northwoods
Black Earth – The Only Black Earth in the World
Black River Falls – Deer Capital of Wisconsin
Blanchardville – The Village in the Valley
Bloomer – Rope Jump Capital of the World
Blue River – Heart of the Lower Wisconsin River
Bonduel – Spelling Capital of Wisconsin
Boscobel
Birthplace of the Gideon Bible
Turkey Hunting Capital of Wisconsin
Boulder Junction – Musky Capital of the World
Boyceville – Cucumber Capital of Wisconsin
Boyd – The Friendly Town – Why Go By
Brodhead – The Bicycle Gateway to Wisconsin
Burlington – Chocolate City, USA
C
Cambridge – The Umbrella City
Cassville – Where History, Bald Eagles and the Mississippi Meet
Cedarburg – Historic Cedarburg
Chippewa Falls – Naturally the World's Purest Water
Clam Lake – Heart of the Chequamegon National Forest
Clintonville – The Good Life Unlimited
Colby – Home of Colby Cheese
Columbus – Red Bud City
Combined Locks
Headwaters Vacationland
Conservation, Protection, Preservation
Cornell – Stacker City
Cornucopia – Wisconsin's northernmost Post Office
Cross Plains – Famous For Friendliness
Cuba City – The City of Presidents
Cumberland
Rutabaga Capital
The Island City
D
Darlington – The Pearl of the Pecatonica, U.S.A. Delavan – Clown Town, U.S.A Dickeyville – Home of the Famous Dickeyville Grotto Dodgeville – At the heart of it all Dousman – Bullfrog Station