is a publisher in Japan, headquartered in Shinagawa, Tokyo. The company was established in 1954 by Yasuyoshi Tokuma in Minato, Tokyo. The company’s product portfolio includes music publishing, video game publishing, movies, anime, magazines, manga and books.
Companies that were part of Tokuma Shoten include Studio Ghibli, Daiei Film and the record label Tokuma Japan Communications. After the founder of the company, Yasuyoshi Tokuma died on September 20, 2000, an asset management occurred. Tokuma Shoten executed a corporate spin-off with Studio Ghibli, turning the company’s anime division as a separate company again in 2005. Tokuma Shoten sold off Tokuma Japan Communications to Daiichi Kosho in October 2001, and Daiei Films was purchased by Kadokawa Corporation in November 2002.
Since 2005, the company has streamlined itself to focus solely on the publication of print media and the airing of its adapted properties to TV and feature film. On 17 March 2017, the company was acquired by Culture Convenience Club. The deal was completed at the end of March.
History
In March 1954, Tokuma was established as East-West Entertainment Publishing in Shimbashi 3-chome, Minato-ku, Tokyo with a capital of 1,000,000 yen. The company took over the publishing rights for Weekly Asahi Performing Arts, a publication which dated back from January 1951. The Osaka branch office opened in the same year. In September 1958, the company’s name was changed to Asahi Performing Arts Publishing. In April 1961, Asahi Performing Arts Publishing spun off their book publishing business as Tokuma Shoten. In October 1967, Asahi Performing Arts Publishing and Tokuma Publishing merged and became known as Tokuma Shoten Company. In the same month, the monthly issue of Problem Novel was launched.
In July 1978, the monthly publication Animage was launched, and in October 1980, the Tokuma Bunko brand was launched. In March 1984, the company co-produced with Hakuhodo Inc. on a project commemorating the company’s 30th Anniversary. The company also funded films by Studio Ghibli, starting with Nausicaa of the Valley of the Wind. In February 1988, the company released the anime series Legend of the Galactic Heroes by Yoshiki Tanaka. On April of the same year, My Neighbour Totoro was released, and in September 1988, the monthly publication GoodsPress was launched.
In 1985, Tokuma Shoten began publishing Family Computer Magazine, the first video game magazine dedicated to console games, specifically Nintendo's Family Computer (Famicom) video game console, later released as the Nintendo Entertainment System (NES) in the West. It started out as a monthly magazine, with circulation increasing from 180,000 in July to 600,000 in December 1985. In 1986, it became a semi-monthly magazine that sold over copies per issue. It inspired imitators such as Famicom Tsūshin (Famitsu) in 1986 and Nintendo Power in 1988. In October 1985, Tokuma Shoten published Super Mario Bros: The Complete Strategy Guide, a game strategy guide book for Super Mario Bros. It partly recycled content from Family Computer Magazine, in addition to new content written by Naoto Yamamoto, who received no royalties for his work. The book sold 630,000 copies in 1985, becoming Japan's best-selling book of the year. The book went on to sell 860,000 copies by January 1986, and again became Japan's best-selling book of 1986, selling a total of copies. Nintendo of America later translated it into English as How to win at Super Mario Bros. and published it in North America via the Nintendo Fun Club and early issues of Nintendo Power magazine.
On 1989, Tokuma Shoten hired Streamline Pictures to produce the English-language version of the 1986 film Laputa: Castle in the Sky directed by Hayao Miyazaki, and its 1992 English dubbing of The Castle of Cagliostro. In 1988, Streamline also dubbed My Neighbor Totoro and Kiki's Delivery Service, both dubbed under the supervision of Gregory Snegoff for Tokuma Shoten, although this collaboration was only used as in-flight films by Japan Airlines who, at the time, licensed them from Tokuma Shoten. The airline showed the movies during their flights between Japan and the United States. In May 1994, the company launched a children’s picture and literature book as a 40th anniversary commemoration project.
