_All dividends_ will be paid _in cash_, but each Stockholder will be allowed the privilege of taking instead of cash any books sold by the Company to the amount of the dividend, at special reduced prices to stockholders, which makes the dividend _equivalent to about 16 per cent_. _Prices to Stockholders_ are the regular prices _reduced_ by the amount indicated by the figures in parenthesis immediately following the Catalogue price.
Stockholders have the privilege of purchasing at any time any books sold by the Company at a small advance upon the cost, this privilege being limited in amount to a sum not exceeding, in any one year, the par value of the Stock owned by the purchaser. For prices to stockholders, see catalogue.
Some limitation is, obviously, necessary; otherwise any one at enmity with the enterprise, might, on an investment of $10.00, purchase an unlimited quantity of books at reduced prices, and undersell us with our own customers. The privilege is open to Stockholders immediately upon investment being made.
What lover of good books can not afford to take at least _ten shares_? How many friends might, with advantage, take a hundred, or more shares? A million dollars capital would not suffice to manufacture the books our patrons are urgently calling for: we are doing now an immense business for the amount of our capital, which business will be increased as our resources are enlarged.
_The Literary Revolution_ has never assumed to furnish books at a price below what would permit a fair profit, nor has it ever solicited investments on the basis of expectation of fabulous returns. The facts are simple, and the opportunities offered are based on common sense. If you invest $10.00 you have reasonable expectation of not less than 10 per cent. annual dividend, but as a Stockholder you also have the opportunity of purchasing with your dividend books at a price below what they would cost one _NOT_ a Stockholder--that makes your dividend equal to about _16 per cent_. Again, you, as a Stockholder, are allowed the opportunity of purchasing, _if you want them_, during each year, books at _special prices_ to an amount not greater than the par value of your Stock which, as will be seen from the list of prices to Stockholders, average (on our own publications) about _40 per cent._ below what the same books would cost one not a Stockholder. In other words, you can buy $16.00 worth of books for about $10.00, thus saving $6.00, which is equal to 60 per cent. on your $10.00 stock, which, added to 16 per cent. dividend, makes practically _76 per cent._ per annum on your investment. If you own $100.00 or more Stock you have similar privileges to the larger amount--if you don't want so many books for your own use you can accommodate your friends or you can sell the books at a profit.