To each irreducible infinite dimensional representation $(\pi,\cH)$ of a $C^*$-algebra $\cA$, we associate a collection of irreducible norm-continuous unitary representations $\pi_{ \lambda}^\cA$ of its unitary group $\U(\cA)$, whose equivalence classes are parameterized by highest weights in the same way as the irreducible bounded unitary representations of the group $\U_\infty(\cH) = \U(\cH) \cap (\1 + K(\cH))$ are. These are precisely the representations arising in the decomposition of the tensor products $\cH^{ \otimes n} \otimes (\cH^*)^{ \otimes m}$ under $\U(\cA)$. We show that these representations can be realized by sections of holomorphic line bundles over homogeneous K\"ahler manifolds on which $\U(\cA)$ acts transitively and that the corresponding norm-closed momentum sets $I_{ \pi_\lambda^\cA}^{ \bf n} \subeq \fu(\cA)'$ distinguish inequivalent representations of this type.
Categories: math.RT math.OA