Jeremy Fragrance-Cedar Herald Index

Jeremy Fragrance (born February 5, 1989, in Oldenburg, real name Daniel Sredzinski, later as Daniel Schütz) is a German entrepreneur, web video producer, and influencer. He gained international recognition through numerous online video clips in which he introduces and comments on, among other things, perfumes and fragrances. As a trademark, Fragrance wears an all-white men's suit.

Career

Fragrance grew up as the child of Polish immigrants in Oldenburg and lived for a short period of time in the Holzlar district of Bonn. He became interested in dance through school theater and subsequently started a part-time job at the Oldenburg State Theater and produced private dance tutorials from 2007. Fragrance used the stage name Jeremy Williams from 2008 to 2010 and was a member of the unsuccessful casting band Part Six. After that, he briefly joined the music project Golden Circle and released a solo music piece called All of Me in 2011. He then began studying industrial engineering while also modeling on the side.

Jeremy Fragrance

Starting in 2014, Fragrance focused on presenting fragrances on the online video platform YouTube. He operates bilingually, having both a German and a much more successful English-language channel. One of his first videos already achieved over two million views. In 2022, his primary focus of social media activity was on TikTok, where he had six million followers.

Jeremy Fragrance

In 2018, his video titled 5 Reasons to Wear Fragrances received the FiFi Award for the best perfume vlog from The Fragrance Foundation at an award ceremony in New York.

Jeremy Fragrance

Through a Kickstarter campaign with the goal of raising 25,000 euros to create his own fragrance, Fragrance generated almost 800,000 euros and subsequently offered his own perfume collection in an online shop starting in 2018. In 2022, the "self-proclaimed millionaire" stated that he earned "tens of thousands of euros" with every published video. He mentioned that his largest revenue no longer came from advertising contracts but from his own fragrances.

In early November 2021, Fragrance was invited by Pakistani Prime Minister Imran Khan to a public relations event along with actors from the Turkish TV series Diriliş Ertuğrul. Furthermore, according to his own statements, Fragrance maintains contacts with the ruling family of the United Arab Emirates.

Fragrance has made repeated appearances on television and internet shows, including Late Night Berlin (ProSieben), the YouTube channel of Leeroy Matata, or World Wide Wohnzimmer (Funk). Starting in mid-November 2022, Fragrance participated in the tenth season of the reality show Promi Big Brother. After voluntarily leaving on the 6th day, he was accompanied by a camera crew, and the documentary "Jeremy Fragrance – Number One: From Promi-Big-Brother Back into the World" aired on Sat.1 in early December 2022.

Fragrance lived temporarily in Los Angeles, Miami, and London; he is based in Oldenburg.

Reception

Like many other influencers, Fragrance advocates excessive self-improvement. He always presents himself optimistically and emphasizes the importance of a high self-esteem. However, he stands out when, for example, he "strays off course in tutorial videos, unexpectedly shouts into the camera, jogs half-naked through city centers, and does one-armed push-ups at the most inappropriate moments." The Redaktionsnetzwerk Deutschland evaluates the actions of this eccentric as "so absurd and bizarre that the 33-year-old has become a living meme." Over time, Fragrance's videos have become "louder, more shrill, and more bizarre." He also frequently talks about his peculiar eating habits and daily routines that are meant to promote health. "In the eyes of his counterparts, there is usually a mixture of admiration and head-shaking."

Fragrance denies speculations that his behavior can be explained by drug abuse. He claims that his "cocaine-style" is deliberate to generate attention and clicks. In a talk show called deep und deutlich produced by NDR Fernsehen, he stated in 2021: "I support my entire family by fooling around like an idiot. It's just that I make a lot of money with it." At his appearance at the OMR 2023 online conference, Fragrance also mentioned, "I have never taken drugs in my life - I don't even drink alcohol [...]. I have a pretty intense mindset, and I'm ethically very cool."

Fragrance is highly revered by his fans. "Especially for men, Fragrance is a role model in the cosmetics industry - there are only a few male YouTubers in this field that are taken seriously."