Of course the almanac-owner kept account of the weather--a brave record through January and February and March; then, lessening his zeal as spring-planting began, the hard-working summer months have clean pages; while a remorseful energy in November and December ofttimes made him renew in the smoke-dried almanac his crabbed entries. Hence from contemporary evidence does old New England life seem all winter, all bitter cold and fierce rains and harsh winds; yet there were surely some warm summer days and cheerful sunshine, so smoothly serene as to gain no record.
The relations between book-publishers and authors, between book-publishers and the public, were from earliest days most friendly. There was much polite exchange of compliments; the intelligence of the public was always mightily flattered and shown up in a very civil fashion in such manner as this:
"A New Edition of the really beautiful & sentimental Novel Armine and Elvira Is this day published price 9d sewed in blue paper. To the Ladies in particular and others the lovers of Sentiment and Poetick Numbers this Novel is recommended, to them it will afford a delightful Repast. To others it is not an object."
"For the pleasing entertainment of the Polite Part of Mankind I have printed the most beautiful Poems of Mr. Stephen Duck the famous Wiltshire Poet. It is a full Demonstration to me that the People of New England have a fine Taste for good Sense and polite Learning having already sold 1200 of these Poems."
Though Stephen Duck appealed to polite and literate New Englanders just as he became the rage in old England, his name is now almost forgotten.
It must have inclined the public most favorably to a book to be told that the volume is "intended only for the highly virtuous;" that "the glowing pen of the author brought this token into life solely from Admiration of a community fitted by amazing Intelligence to receive it:" that
"'Tis said with truth by a secret but ingenious New England minister that no town is so worthy the vendue of this pleasing book as these polite gentlemen and gentlewomen to whom it will be on Friday offered."
Authors, if not authoresses, were treated with much respect and encouragement. Indeed, they were urged to write. Books printed by subscription were the rule, and, as an inducement, the names of subscribers were printed in a list at the end of the book, and an extra copy was given for every six numbers subscribed for. The "undertakers" did not always trouble themselves to deliver the book when printed. A notice was posted, or printed in a newspaper, advising subscribers pretty sharply that their copies (which had apparently been paid for in advance) must be sent for within a certain time or the books would be "sold to others desiring." One American poet, the author of "War--An Heroic Poem," a work which has been lost to us, threatened to prosecute his patrons for not taking his book. Sometimes the printer of the book also seized the opportunity of the large circulation to drum up delinquent citizens who had not paid him at previous dates for news letters, sermons, funeral verses, etc. One of the first books printed in Hartford was paid for largely by a man who ran a woollen mill in the vicinity. He took the convenient occasion to thriftily forward his own trade by having printed and bound with the poems, and thus distributing to sheep-farmers and farm-wives in the surrounding towns, full instructions about preparing the wool to be sent to him.
