William F. Watts Jr. (born May 5, 1939) is a retired American professional wrestler, promoter and former American football player. Watts garnered fame under his "Cowboy" gimmick in his wrestling career, and then as a promoter in the Mid-South United States, which grew to become the Universal Wrestling Federation (UWF).
In 1992, Watts was the Executive Vice President of World Championship Wrestling (WCW) but after clashes with management over a number of issues, as well as feeling pressure from Hank Aaron over a racially insensitive interview, he resigned. He was subsequently replaced by Ole Anderson.
In 1995, Watts briefly worked as a booker for the World Wrestling Federation (WWF; now WWE). In 2009, he was inducted into the WWE Hall of Fame.
Football career
Watts played as a linebacker for his high school football team, the Putnam City Pirates. Bud Wilkinson recruited him to play for the Oklahoma Sooners, where he played as a guard during his sophomore and junior years. However, his junior year was marred by a near fatal car accident involving him and his mother, resulting in him going into a coma. When he came out, he had lost a significant amount of weight, and had to put it back on, despite the coaches at the time preferring their players to be small and quick, which Watts had struggled with before the accident. Former Sooners teammate Wahoo McDaniel (then of the Houston Oilers of the AFL), introduced him to professional wrestling for the first time, something McDaniel did in the off-season. Watts turned professional in 1961 and joined the Oilers, but did not last long there, and according to a shoot interview, he left after knocking out a coach.
Through McDaniel's friendship with defensive coach Bob Griffin, Watts played for the Indianapolis Warriors of the United Football League, while also being able to wrestle for NWA Indianapolis. Watts then had a try-out with the Minnesota Vikings of the National Football League (NFL), but after a discussion with general manager Jim Finks, who wanted him to quit his wrestling career, Watts left the Vikings having decided he could make more money back in Oklahoma.
Professional wrestling career
Wrestling career (1962–1979) As a professional wrestler, he famously feuded with WWWF Champion Bruno Sammartino, but was unable to win the title. In the 1960s, he wrestled in many areas, such as San Francisco, Chicago, St. Louis, and even Japan for All Japan Pro Wrestling (AJPW). During these periods, Watts challenged for both the National Wrestling Alliance (NWA) and American Wrestling Association (AWA) versions of the World Title.
Booking career (1979-1995)
Mid-South Wrestling / Universal Wrestling Federation (1979–1987) Watts is perhaps even more famous for being a pioneering promoter in the Mid-South area of the United States, with his base of operation being in the Shreveport, Louisiana area. His promotion was known as Mid-South Wrestling. He is often credited with creating the current and popular "episodic" style of TV wrestling, building solid creative storylines week-on-week, with an emphasis on solid in-ring action with dependable wrestlers like "Dr. Death" Steve Williams, The Junkyard Dog, Ted DiBiase and Jim Duggan. He is an outspoken critic on breaking kayfabe and "smart" wrestling fans. A Watts-run promotion always had face and heel wrestlers dress in different locker rooms and to have faces and heels not meet publicly. He has also been known to revamp his booking plans in order to protect the business from such fans.
After losing over half a million dollars, Watts sold the UWF to NWA Mid-Atlantic's Jim Crockett Promotions, who kept many of their stars, such as Sting. Instead of having UWF as a separate organization, Crockett sent his mid-card wrestlers to the UWF and had them quickly win their titles. Eventually, the UWF folded, and Crockett would be bought out by Ted Turner in 1988. In April 1989, after firing George Scott, WCW offered Watts the chance to book, but he declined the offer and WCW instead decided to go with a booking committee, which included Ric Flair and Kevin Sullivan. It is said that Flair would seek advice on booking or how to formulate a document correctly from Jim Cornette, who is often miscredited as a member of the actual committee.