Better Know a District (also known as BKAD) was a recurring segment on The Colbert Report. It offered a humorous examination of a different United States congressional district in each segment and generally included an interview with that district's member of Congress.
Structure
Each segment began with basic information about a specific district, such as history and geography, and sometimes a humorously bizarre event that happened there. The district is also almost invariably referred to as "fightin'," as in the "Fightin' 11th." All segments featured an interview with its representative.
One comedic maneuver that Colbert commonly employed in these interviews, particularly when he interviewed Democrats, was to ask the representative a loaded question of either "George W. Bush: great president, or the greatest president?", or "the Iraq War: great war, or the greatest war?" When the interviewee tried to express their disapproval of Bush, Colbert usually stated that the only choice was between "Great or Greatest," and nearly always stated, "I'm gonna put you down for 'Great'." (He often referred to previous Democratic representatives whom he put down as saying Bush was a 'great' president.)
After the interview, Colbert added the segment to "the big board", a map of the entire United States with district lines drawn; the new district, shown in sparkling gold on a blue background, was usually very difficult or impossible to see due to its small size. Though many districts were profiled, the map always looked largely vacant overall.
Reactions of interviewees
Although the interviews intentionally showed most of the representatives in an unflattering light, the representatives' post-interview reactions have varied. Colbert's interview with Massachusetts Representative Barney Frank resulted in Frank lambasting the program (he was quoted on a later Report), while the interview with Virginia Representative Jim Moran pleased the congressman — he told The New York Times that he thought Colbert "let (him) off kind of light."
California Representative Brad Sherman appeared to be in on the joke. He claimed not to know that his San Fernando Valley district was home to the pornography industry, gave an apparently long and dull explanation of a tax proposal, and participated in the making of a "pornographic video" with Colbert and impersonated a robot.
The Washington Times published a story on the show stating that "several lawmakers said doing the spoof spot on 'The Colbert Report' on TV's Comedy Central actually has raised their profiles back home"; however, the Los Angeles Times has reported that due to the fact that many House members have "stumbled badly" during this segment, others are not risking "the price for looking stupid" and were passing up the opportunity to be on Colbert's Better Know A District.
On his November 7, 2006 show, Colbert lauded the fact that every one of the 28 actual congressmen whom he had interviewed by that point won election or reelection, which he claims to have been because they were given the "Colbert Bump".
Because of the way Colbert intentionally tried to skewer congressmen in his interviews, former Democratic Caucus chairman Rahm Emanuel advised his fellow Democrats not to appear on the show, causing Colbert to make fun of Emanuel's advice on the show. Better Know a District segments subsequently began appearing much less frequently on the Report, suggesting many in Congress took Emanuel's advice. In January 2009, Colbert received what he jocularly claimed was a letter from U.S. Speaker of the House of Representatives Nancy Pelosi and said he was cleared to begin interviewing congressmen once again. However he began the 2009 season of Better Know A District by interviewing Republican congressman Jason Chaffetz instead of a Democratic congressman.
Following the 2010 congressional election on November 2, 2010, for the first time since the show began, a congressman who appeared on the Colbert Reports Better Know a District segment was not reelected in a general election (in fact, several). On November 3, 2010, Colbert ran a segment showing clips of those fallen friends called "We Hardly Better Knew Ye".