The Adult Film Association of America (AFAA) was the first American association of pornographic film producers. It fought against censorship laws, attempted to defend the industry against prosecution for obscenity, and held an annual adult film awards ceremony. Founded in 1969, it continued separate operation until 1992 when it merged with Free Speech Legal Defense Fund. The organization was also host to the Erotic Film Awards which were held from 1977 until 1986.
History
Origin, 1970s and 1980s
It was founded in 1969 in Kansas City, with Sam Chernoff of Astro-Jemco Film Co. as the first president. Other notable presidents included film producer David F. Friedman, elected the third president in 1971, and re-elected four times before becoming Chairman of the Board, and erotic actress and magazine publisher Gloria Leonard, who became president in 1986.
It held adult film awards ceremonies for 10 years during the Golden Age of Porn. The first awards ceremony was held July 14, 1977, at the Wilshire Ebell Theatre in Los Angeles while religious protesters picketed outside, as they would several years thereafter. "These feverish protesters are such a familiar part of the ritual, they really should be listed in the program," sex news magazine Cheri stated after the 1983 awards.
With the advent of pornography on video, in early 1986 the AFAA renamed itself Adult Film and Video Association of America (AFVAA) and added a new award category, best adult video. The 10th annual awards, held at the Sheraton Premiere Hotel in Los Angeles on June 29, 1986, were the last.
The association changed its name again in 1987 to the Adult Video Association (AVA). No awards were given for 1987. Instead, in mid-1988 they were replaced by an annual Night of the Stars dinner-dance and legal fundraiser, the fifth of which it held in June 1992 with more than 500 people in attendance, the association's biggest show ever. Lifetime Achievement Awards were presented at the Night of the Stars, however, film awards were discontinued.
1990s
By February 1992, the tables were turned – association members "picketed the Public Forum on Pornography sponsored by religious groups who hope to institute morality codes back into all movies made."
In October 1992, Video Vixens Trading Cards for collectors were released with part of the profits going to the AVA. That same month, the AVA and Free Speech Legal Defense Fund, which had been organized in 1991, unified to create a new umbrella organization, the Free Speech Coalition (FSC). Its role as the trade association of the adult entertainment industry was taken over by the FSC, which acknowledges the AFAA as its first ancestor.
AFAA award history
Pornographic actress Marilyn Chambers presented the very first award for best erotic motion picture to the L. Sultana production of The Opening of Misty Beethoven, while runner-up was Count the Ways, produced by Virginia Ann Perry. Jennifer Welles and Jamie Gillis were the first winners in the best actress and best actor categories. Pornographic actor John Holmes told the crowd at the first year's awards, "In the not-too-far distant future we will proudly say that we were pioneers."
Retroactive awards of merit were also given to five movies considered best from 1955 to 1975: Tonight for Sure, Not Tonight, Henry! Trader Hornee and Sometime Sweet Susan. Deep Throat was also honored as one of the top-grossing of all movies, including mainstream films, of 1972. Board chairman Friedman said the AFAA was "much too busy fighting legal battles" in the early days to hold awards ceremonies, so these special awards were intended to make up for not having presented them in the past.