"I've got another good story," Helen replied, and she told her brother all about the visit of the state superintendent of schools and of his praise for the local school.
"What a front page we'll have to send to Dad," chuckled Tom. "And to match your good news stories, I made the rounds of the stores the first thing this afternoon and got the ads lined up. I couldn't get the copy for all of them but I know just how much space each store will take. We'll have a 'pay dirt' issue this week with a little more than 250 inches of ads and at 25 cents a column inch that means better than $60 worth of business. Not bad for a starter, eh?"
"A little," Tom conceded, "but we've got to make every cent we can. I've been doing a little figuring on our expenses and how much business we ought to have. We think of the _Herald_ as an eight page paper. That's true, but four of the pages are printed at Cranston by the Globe Printing Company with our serial story, pictures of news of the world, fashion and menu suggestions and world news in general on them. We seldom if ever put ads on our front page and that leaves only three pages for which we can sell ads and on which we must earn enough to pay expenses, keep the family going and build up a surplus to take care of Dad when he needs more money. Those three six column pages have 360 column inches, 120 to each page, and at our rate of 25 cents an inch for advertising we've got to sell a lot to make the grade."
"I hadn't figured it out like that," Helen admitted, "but of course you're right. Can't we expand the paper some way to get more business? Only this morning the farmer that came in to see about the sale bills said he wished we would run a farm page and the school superintendent would like to have a school page next fall."
"The farm page," Tom said, "would undoubtedly bring us more business and the first time I have a half day to spare I'll take the old car and go down to Gladbrook and see the county agent.
"Maybe I can get some job work from the offices at the courthouse," he added hopefully.
The telephone rang and Helen answered the call. It was from a woman who had out-of-town guests and the young editor jotted the names down on a pad of paper. That done she turned to her typewriter and wrote the item, for with her half days to work she had to write her stories as soon as she had them.