Lego The Simpsons (stylized as LEGO The Simpsons) was a Lego theme based on The Simpsons television series of the same name created by cartoonist Matt Groening for the Fox Broadcasting Company. It is licensed from 20th Century Fox. The toy line is also accompanied by the special episode Brick Like Me that premiered on the Fox network in the United States on 4 May 2014 and the Lego Dimensions toys-to-life video game. The theme was first introduced on 1 February 2014 and was discontinued by the end of 31 December 2018.
Overview
The product line focuses on eponymous family consists of Homer, Marge, Bart, Lisa and Maggie. Lego The Simpsons aimed to recreate the main characters in Lego form, including Homer, Marge, Bart, Lisa and Maggie along with neighbor Ned Flanders.
Development
Lego The Simpsons was inspired by the The Simpsons television series. The Lego construction toy range was based on the television series and developed in collaboration with Twentieth Century Fox Consumer Products. The construction sets were designed to recreate the story and characters of the television series in Lego form.
Launch
Lego The Simpsons theme was launched on 1 February 2014. The Lego Group had a partnership with 20th Century Fox. As part of the marketing campaign, The Lego Group released The Simpsons House (set number: 71006) on 1 February 2014 and The Lego Simpsons Series 1 (set number: 71005) on 1 May 2014. The set was produced to celebrate the 25th anniversary of The Simpsons.