At first no one took any notice of him. The shops in that market are little more than wardrobes. The doors fold back and become show-cases. The proprietor sits on a chair in the middle, and the passer will hardly get by without being deluged with reasons for buying exactly the entire contents of the shelves. Gideon, at the front of his black cave, lighted only by the big, hollow, smouldering eyes of his mother, seated motionless for hours on a heap of rags, thought himself in a palace fit for kings. Dazzled but calm, he skillfully spread his striking wares to tempt the passer. Others ran after possible purchasers, soliciting them, bothering them. The modest display which depended upon nothing but its attractiveness obtained favour. "It may be cheaper in there," people said, and submitted to persuasion. It was the beginning of a great destiny.
Twenty years later Gideon, now surnamed "the Rich," had a wife and children, whom he kept busy under the noisy arcade brightened by the rainbow colours of silks for sale. He had clung to his humble counter and was never willing to change it for another. He himself was seldom found there; he was elsewhere occupied with large transactions planned in the silence of the night. Rachel and his two sons, Daniel and Nathan, represented him at the Soukinitza, where he only showed himself to inquire concerning orders. There he would chatter for hours with the peasants on market days, to make a difference of a few kreutzers in the price of a piece of gossamer silk. No profit is too small to be worth making. This is the principle of successful firms. His conduct excited the admiration of all. How, furthermore, begrudge to Gideon his dues in honour, when he was constantly bestowing hundreds of florins upon schools, synagogues, and every sort of charitable institution?
For Gideon had a dual nature, as, brethren, is the case with many of us. In business the subtle art of his absorbing rapacity circumvented any attempt to lessen his profits by the shaving of a copper. "It is not for myself that I work," he used to say, "it is for the poor." And as this came near being the truth, people were afraid of appearing heartless if they opposed him. They let themselves be caught by his smiling good humour, his friendly familiar talk, and they were, after all, not much deceived in him, for Gideon, though a victor in life's bitter struggle, was happiest when stretching out a brotherly hand to the vanquished. In the same way, those American billionaires whose immoderate accumulations of wealth spread ruin all around them will anxiously question the first comer as to the most humanitarian way of spending the fortune thus acquired. I know of someone who when asked by that foolish ogre, Carnegie, what he should do with his money, answered: "Return it to those from whom you took it!"