But although, as a matter of business acuteness, he refused to allow himself to be exploited in small ways by his young competitors, he was always ready to expound his philosophy to them and to lay down the general lines along which they might develop as he had. Not infrequently their elaborate dinners, where too much had been eaten and drunk by the elaborately dressed women and smooth-shaven, young-old men, ended by the question flung despairingly at Mr. Williams' impassive respectability, "Grandpa, how the dickens _do_ you _do_ it? Tell us!"
He always told them, at length, in detail, as long as they would listen, although they never understood one word of what he said. Hoping to catch him off his guard and to cull some valuable short-cut tip to success, they lent ears as attentive as their somewhat bemused condition would let them, as long as their patience held out.
"The trouble with most of you young people," he was wont to say, presenting as he went on the abhorrent spectacle of a man at the Café Riche taking occasional sips from a glass of water, "is that you don't realize that you are up against a _big thing_, the biggest thing there is. You think you can just josh along somehow, pick out what looks good to you, what you think would be pretty for your best girl to wear, and have it go. Nothing like that! What _you_ like, what _you_ think is pretty, hasn't a thing to do with what's going to happen. What's going to happen, _happens_, whether anybody likes it or not, and the only thing for us to do is to keep our ears to the ground _hard_ and try to guess three or four months sooner than most people. Nobody can guess further ahead than that and mighty few people even as far as that. Most people don't know what style is coming till it hits them in the eye. Now, to make a good guess you've got to keep your eyes open to everything, everything, and then sort of gather yourself together and listen, hold your breath and listen, as if you were eavesdropping folks who were trying to keep a secret from you; as if you had to catch a very faint A sounded way off that you could tune your own fiddle to. And you've got to get passive all over, the way the hypnotizers tell you to do, let yourself go, don't try to have any ideas of your own, don't try to swim against the current, don't try to hurry things up by swimming faster than the current. No power on earth can hurry that current, nor make it bring anything but what it's going to bring! And it's up to us, let me tell you, to take what it does bring! I've seen lots of styles that nobody liked, not the modistes who made them, not the buyers who took them to the States, not the hundreds of thousands of American women who paid out their husbands' good money to buy them. And yet those styles had just as big a vogue and lasted just as long as any others, and the buyers who tried to dodge them and who chose what looked prettier to them got everlastingly stung. And aren't there styles that everybody just hates to see disappear, comfortable, decent, becoming styles? But do they stay in, just because we'd like to have them? You know they don't.