Guangdong Loongon Animation & Culture Co., Ltd. (), often referred to as Loongon, is a Chinese children's toy manufacturer based in Guangdong and founded in 2003. Loongon and its family of brands, including Lepin and Cogo are known for producing Lego-compatible brick sets. Loongon is publicly listed as of 2014 as stock 831015 on the Chinese stock exchange known as the National Equities Exchange and Quotations.

Brands

The Loongon is the manufacturer and distributor of the following brands in North America and Europe: Loongon Kid's Dough Huimei Plastic Building Blocks

Guangdong Loongon

Lego-compatible: Cogo Plastic Building Blocks Lepin

Guangdong Loongon

Controversies and legal issues

Loongon was sued by Lego for the manufacturing and distribution of copied Lego IP. Lego won the lawsuit and working with the Chinese Police to track down any more counterfeit factories producing bricks.

Guangdong Loongon

Lepin, a Loongon sub-brand, is accused by some Lego fan builders of taking their designs and creating commercial Lepin sets without permission.

See also

Lego clone

References

External links

Loongon Website (Chinese)

Construction toys

Companies listed on the National Equities Exchange and Quotations

Companies based in Guangdong