ArtScroll is an imprint of translations, books and commentaries from an Orthodox Jewish perspective published by Mesorah Publications, Ltd., a publishing company based in Rahway, New Jersey. Rabbi Nosson Scherman is the general editor.
ArtScroll's first president, Rabbi Meir Zlotowitz (July 13, 1943 – June 24, 2017) was succeeded by his oldest son, Rabbi Gedaliah Zlotowitz, whose name is listed secondarily in new publications as general editor, after that of Rabbi Scherman.
History
In 1975, Rabbi Meir Zlotowitz, a graduate of Mesivtha Tifereth Jerusalem, was director of a high-end graphics studio in New York. The firm, ArtScroll Studios, produced ketubot, brochures, invitations, and awards. Rabbi Nosson Scherman, then principal of Yeshiva Karlin Stolin Boro Park, was approached by Zlotowitz who had helped him write copy for brochures and journals in the past, and they collaborated on a few projects.
In late 1975, Zlotowitz wrote an English translation and commentary on the Book of Esther in memory of a friend, and asked Scherman to write the introduction. The book sold out its first edition of 20,000 copies within two months. With the encouragement of Rabbis Yaakov Yitzchok Ruderman, Mordechai Gifter, Moses Feinstein, Yaakov Kamenetsky, and others, the two continued producing commentaries, beginning with a translation and commentary on the rest of the Five Megillot (Song of Songs, Ecclesiastes, Lamentations and Ruth), and went on to publish translations and commentaries on the Torah, Prophets, Talmud, Passover Haggadah, siddurs and machzors. By 1990, ArtScroll had produced more than 700 books, including novels, history books, children's books and secular textbooks, and became the largest publisher of Jewish books in the United States.
After decades of being headquartered in New York, ArtScroll moved to New Jersey in 2020. Among other things, ArtScroll's headquarters in Rahway is notable for their in-house green screen studio used for the production of Inside ArtScroll videos made available online, as well as non-ArtScroll videos such as Mishpacha interviews and other "films that are broadcasted to the Torah community."
Associated entities
The Mesorah Heritage Foundation box printed on the inner page of ArtScroll publications lists Rabbi David Feinstein's name first.
Mesorah Publications is the "parent" company of ArtScroll; the name Mesorah was not part of ArtScroll's publications for the first book published, Megilas Esther (1976).
Publications
Primary publications and popular demand
ArtScroll publishes books on a variety of Jewish subjects. The best known is probably an annotated Hebrew-English siddur ("prayerbook") (The ArtScroll Siddur).
Its Torah translation and commentary, a series of translations and commentaries on books of the Tanach (Hebrew Bible), and an English translation and elucidation of the Babylonian Talmud have enjoyed great success. Other publications include works on Jewish Law, novels and factual works based on Jewish life or history, and cookbooks.
The popular demand for ArtScroll's translations of classic Jewish works (e.g., Mishnah; Talmud) largely coincided with preexisting market demands, unappreciated to an extent, for English editions characterized by both high-fidelity translations as well as accompanying commentary in the English vernacular. Such editions are used even by American yeshivah graduates–who have had the benefit of exposure to Hebrew and Aramaic from a young age–inasmuch as it is often easier to effortlessly parse through the material in their native language in place of what may at times be a tedious endeavor of self-translation. In certain cases, reading the Judaic texts in one's native English can even "trigger a new depth of thought that comes from the subtleties of a finer understanding."
ArtScroll publications are best identified through the "hallmark features" of its design elements such as typeface and layout, through which "ArtScroll books constitute a field of visual interaction that enables and encourages the reader to navigate the text in particular ways." The emphasis on design and layout can be understood "as a strategy on the part of the publisher to achieve a range of cognitive as well as esthetic effects." The name ArtScroll was chosen for the publishing company to emphasize the visual appeal of the books.