And Pwyll when he came back to his own land called his lords together and asked them how they thought he had sped in his kingship during the past year. “Lord,” said they, “thy wisdom was never so great, and thou wast never so kind and free in bestowing thy gifts, and thy justice was never more worthily seen than in this year.” Pwyll then told them the story of his adventure. “Verily, lord,” said they, “render thanks unto heaven that thou hast such a fellowship, and withhold not from us the rule which we have enjoyed for this year past.” “I take heaven to witness that I will not withhold it,” said Pwyll.
So the two kings made strong the friendship that was between them, and sent each other rich gifts of horses and hounds and jewels; and in memory of the adventure Pwyll bore thenceforward the title of “Lord of Annwn.”
Near to the castle of Narberth, where Pwyll had his court, there was a mound called the Mound of Arberth, of which it was believed that whoever sat upon it would have a strange adventure: either he would receive blows and wounds or he would see a wonder. One day when all his lords were assembled at Narberth for a feast Pwyll declared that he would sit on the mound and see what would befall.
He did so, and after a little while saw approaching him along the road that led to the mound a lady clad in garments that shone like gold, and sitting on a pure white horse. “Is there any among you,” said Pwyll to his men, “who knows that lady?” “There is not,” said they. “Then go to meet her and learn who she is.” But as they rode towards the lady she moved away from them, and however fast they rode she still kept an even distance between her and them, yet never seemed to exceed the quiet pace with which she had first approached.
Several times did Pwyll seek to have the lady overtaken and questioned, but all was in vain—none could draw near to her.
Next day Pwyll ascended the mound again, and once more the fair lady on her white steed drew near. This time Pwyll himself pursued her, but she flitted away before him as she had done before his servants, till at last he cried : “O maiden, for the sake of him thou best lovest, stay for me.” “I will stay gladly,” said she, “and it were better for thy horse had thou asked it long since.”