1800–1896
1840
"Tippecanoe and Tyler Too" – 1840 U.S. presidential slogan of William Henry Harrison. Tippecanoe was a famous 1811 battle in which Harrison defeated Tecumseh; John Tyler was Harrison's running mate. "Independent Treasury and Liberty" – Martin Van Buren
1844
"54-40 or fight" – James K. Polk, highlighting his position on resolving the Oregon Territory boundary dispute with Russia and the United Kingdom. "Reannexation of Texas and Reoccupation of Oregon" – James K. Polk, drawing attention to his stand on Texas annexation and the Oregon boundary question. "Who is James K. Polk?" – Henry Clay, suggesting that Polk was unknown, and so inexperienced and unqualified. "Hurrah! Hurrah! The Country's Risin', for Henry Clay and Frelinghuysen!" – Henry Clay and running mate Theodore Frelinghuysen.
1848
"For President of the People" – Zachary Taylor
"The Sub Treasury and the Tariff of '46" – Lewis Cass
1852
"We Polked you in '44, We shall Pierce you in '52" – 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president. "The Hero of many battles." – Winfield Scott "First in war, first in peace" – Winfield Scott
1856
"Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont "Fremont and freedom" – John Fremont "We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name. (Also "We Po'ked 'em in '44, we Pierced 'em in '52, and we'll Buck 'em in '56". See Franklin Pierce, 1852.)
1860
"Vote yourself a farm and horses" – Abraham Lincoln, referring to Republican support for a law granting homesteads on the American frontier areas of the West. "Honest old Abe" – Abraham Lincoln "The Union must and shall be preserved!" – Abraham Lincoln "Protection to American industry" – Abraham Lincoln "True to the Union and the Constitution to the last." – Stephen A. Douglas "The champion of popular sovereignty." – Stephen A. Douglas "The Union now and forever" – Stephen A. Douglas The Union and the Constitution" – John Bell (Also "John Bell and the Constitution", and "The Union, the Constitution, and the enforcement of the laws.")
1864
"Don't change horses midstream" – Abraham Lincoln
"Union, liberty, peace" – Abraham Lincoln
"For Union and Constitution" – Abraham Lincoln (Also "The Union and the Constitution") "An honorable, permanent and happy peace." – George B. McClellan
1868
"Let Us Have Peace" – 1868 presidential campaign slogan of Ulysses S. Grant
"Vote as You Shot" – 1868 presidential campaign slogan of Ulysses S. Grant
"Peace, Union, and constitutional government." – Horatio Seymour
1872
"Grant Us Another Term" – Ulysses S. Grant
"Turn the Rascals Out" – 1872 Horace Greeley slogan against Grantism. "Universal amnesty, impartial suffrage" – Greeley slogan showing support for reconciling with former members of the Confederacy.
1876
"Tilden and Reform" – Samuel Tilden
"Honest Sam Tilden" – Samuel Tilden
"Tilden or Blood!" – 1877 slogan of Tilden supporters during conflict that led to the Compromise of 1877 "Hayes the true and Wheeler too" – Slogan and campaign song title for Rutherford B. Hayes and William A. Wheeler, with song adapted from 1840s "Tippecanoe and Tyler too". "The boys in blue vote for Hayes and Wheeler" – Hayes' appeal to fellow Union Army veterans.
1884
"Rum, Romanism and Rebellion" – Republican attack because of supposed Democratic support for consuming alcoholic beverages, Catholic immigrants, and the Confederacy. "Ma, Ma, where's my Pa?" – Used by James G. Blaine supporters against Grover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his supporters added "Gone to the White House, Ha, Ha, Ha!" "Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from Blaine correspondence that became public. "Tell the Truth!" – Cleveland's advice to his supporters after the allegations of his illegitimate child came to light. "Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's alleged corruption in office.