Oppo is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products.
It was overseen by BBK Electronics until 2023.
History
The brand name "Oppo" was registered in China in 2001 and launched in 2004. Since then, the company has expanded to 50 countries.
In June 2016, Oppo became the largest smartphone manufacturer in China, selling its phones at more than 200,000 retail outlets. Oppo was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide.
Branding
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010. In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.
In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.
Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.
In 2017, Oppo won the bid to sponsor the India national cricket team, which allowed their logo to be used on the team's kits from 2017 to 2019.
In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner.
Starting with the 2019 World Championship, Oppo is the exclusive global smartphone partner for League of Legends esports through 2024, Oppo will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship.
Products
Smartphones
Headphones and amplifiers
Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing. The phone played music in real-time to the HA-2 (via the included Android micro USB cable or iOS lightning cable, or USB cable if from PC). It also can be charged using an included "rapid charger" charging kit. The battery pack feature can only be used simultaneously while the HA-2 is used to play music if the playing (source) device is an Apple iOS device. In October 2016, an updated version was released with a new DAC chip and now named HA-2SE. Otherwise, it was the same as the HA-2.
Smartwatches
Oppo launched its first smartwatch, the OPPO Watch, on 6 March 2020 in the Chinese domestic market.
Research and development
VOOC
VOOC (Voltage Open Loop Multi-step Constant-Current Charging) is a proprietary fast charging method unveiled in 2014 by Oppo. It is unique among fast charging methods in that both the cable and charger needed to utilize its potential are proprietary. It is primarily employed in brands of mobile products under the umbrella of its parent company BBK Electronics. As of February 2023, VOOC implementation is exclusive to brands closely associated with Oppo. Some Oppo devices support USB-PD chargers, however USB-PD devices can not fast charge from VOOC chargers.
VOOC is implemented in other brands under the BBK Electronics umbrella. Although marketed under different names, the only difference lies in the name. For example, OnePlus calls it Warp The interchangeability is not endorsed by the respective brands and cross operability may be voided anytime in the future.