A black boy, twelve years of age, fit to wait on a gentleman, to be disposed of at Denis's Coffee-house in Finch Lane, near the Royal Exchange.
Again, in the _Daily Journal_ of September 28th, 1728, we light upon another:--
To be sold, a negro boy, aged eleven years. Enquire of the Virginia Coffee-house in Threadneedle Street, behind the Royal Exchange.
These were the overflowings of that infamous traffic in negroes, commenced by Sir John Hawkins in the year 1680, which tore from their homes, and transferred to Jamaica alone, no less than 910,000 Africans between that time and the year 1786, when the slave-trade was abolished.
We have brought the reader up to the date of the final battle which extinguished the hopes of the Stuarts and settled the line of Brunswick firmly on the throne. The year 1745 witnessed the commencement of the _General Advertiser_, the title of which indicates the purpose to which it was dedicated. This paper was the first successful attempt to depend for support upon the advertisements it contained, thereby creating a new era in the newspaper press. From the very outset its columns were filled with them, between fifty and sixty, regularly classified and separated by rules, appearing in each publication; in fact, the advertising page put on for the first time a modern look. The departure of ships is constantly notified, and the engravings of these old high-pooped vessels sail in even line down the column. Trading matters have at last got the upper hand. You see "a pair of leather bags," "a scarlet laced-coat," "a sword," still inquired after; and theatres make a show, for this was the dawning of the age of Foote, Macklin, Garrick, and most of the other great players of the last century; but, comparatively speaking, the gaieties and follies of the town ceased gradually from this time to proclaim themselves through the medium of advertisements. The great earthquake at Lisbon so frightened the people, that masquerades were prohibited by law, and the puppet-shows, the rope-dancing, the china-auctions, and public breakfasts henceforth grow scarcer and scarcer as the Ladies Betty and Sally, who inaugurated them, withdrew by degrees, withered, faded, and patched, from the scene.