=THE EKENBERG CO.= =CORTLAND, N. Y., U. S. A.=
When writing advertisers mention Book of American Baking
It brings in cash money and lots of it every day.
The profits are large and the soda water crowd buys your bakery and confectionery goods, besides increasing the business of your ice cream department.
Best advertisement a retail baker can have.
Run it every day in the year—cold sodas in Summer and both hot and cold sodas in the Winter.
will _save_ its whole cost in reduced ice bills, compared with any other fountain made.
We sell it on very easy payments—let it pay for itself out of _part_ of the profits.
Write the nearest “Liquid” Branch. Use the coupon.
CHICAGO New York Pittsburg St. Louis Milwaukee Cincinnati Dallas Minneapolis Kansas City Atlanta
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Please give full particulars and estimate of cost on a Liquid Iceless Soda Fountain to occupy not over
When writing advertisers mention Book of American Baking
Has been the STANDARD for half a century, thus indicating that its QUALITY and UNIFORMITY has always met the requirements of Bakers.
is as perfect and dependable as the United States Mail.
Fleischmann’s Yeast NEVER disappoints in any way.
When writing advertisers mention Book of American Baking
is the only Weekly Bakers Paper in America and its Special Editions devoted to the _Retail_, _Wholesale_, _Operative_, _Technical and Cracker Baker_ are widely read the world over.
When writing advertisers mention Book of American Baking
Obvious punctuation errors repaired. Some fractions were sometimes printed as 1-3 and sometimes as ⅓. All were changed to ⅓. Repeated headings were removed to avoid redundancy for the reader.
Many of the recipes had baking temperatures of a much higher degree than we’d use in baking now such as 550. These were retained as printed.
Varied hyphenation was retained as in words like cornstarch, corn-starch and corn starch.
The four pages of blank Memorandum changes were condensed to one.
Page 6, “Neopolitan” changed to “Neapolitan” (Neapolitan Cake)
Page 16, “ozs.” changed to “oz.” (2½ oz. powdered)
Page 19, “Carraway” changed to “Caraway” (oz. Caraway Seed)
Page 25, “nuterine” changed to “nutrine” (pound of egg nutrine)