HSV is a television station in Melbourne, Australia. It is part of the Seven Network, one of the three main commercial television networks in Australia, its first and oldest station. It launched in time for the 1956 Summer Olympic Games in Melbourne. HSV-7 is the home of AFL coverage.
The HSV building (also known as 'Broadcast Centre Melbourne') was the network's operations hub, where the Master Control Room was located, controlling all metropolitan and regional feeds. Programming lineup, advertisement output, feed switching, time zone monitoring and national transmission output was previously delivered there. All Seven Network owned and operated studios had their live signals relayed there: for instance, ATN's output was fed to HSV and then transmitted via satellite or fibre optics to towers around metropolitan Sydney. In 2019 this function was transferred to a new centre in Sydney as part of a joint venture with Nine Network. As with other Melbourne terrestrial stations, its original transmission tower was atop Mount Dandenong.
History
HSV-7 began test transmissions in July 1956, becoming the first 7 station in Australia and the first television station in Melbourne. It began broadcasting on 4 November, soon after the Commonwealth Government started issuing television licences. In the opening ceremony, Eric Pearce declared :
HSV-7 and rival station GTV-9 were formed in time to broadcast the Melbourne Olympics, while Sydney stations TCN-9 and ATN-7 in Sydney relayed the Melbourne coverage. HSV-7 was originally owned by the Herald & Weekly Times, owners of The Herald and The Sun (now merged as the Herald Sun). These two newspapers gave rise to the call sign HSV (the 'V' stands for Victoria, as is the normal protocol for television call signs to have the third letter indicate the state where the station is licensed, although for publicity purposes HSV was said to stand for Herald Sun Vision just as sister station ATN became the Australian Television Network rather than New South Wales).
In March 1960, the station converted an old cinema in Fitzroy into the southern hemisphere's first fully remote studio, equipped with RCA TRT video tape recorders, camera cranes and AV mixing equipment. It featured a larger stage and backstage rooms, and audience capacity for up to 600. It was called the Channel 7 Teletheatre and connected to the station's main Dorcas Street studios in South Melbourne by multiple microwave links. The teletheatre opened with a major live show featuring the US entertainer Bob Crosby and his band and the British comedian Jimmy Edwards, among others. Many popular children's shows and variety programs (e.g. Sunnyside Up and The Happy Show) originated there in front of live audiences.
This station commissioned many of Australian TV's earliest and longest-running courtroom and police procedural dramatic series such as Crawford's Consider Your Verdict and Homicide.
One of the longest-serving station and general managers during the transformative years into international satellite links and color transmissions was Ron Casey. By the late 1960s, Channel 7 was demonstrating PAL color TV to crowds visiting the annual Royal Melbourne Show.
The station began to identify as Channel Seven in the late 1960s, and in the early 1970s used the national Seven Network logos. It followed the network's on-air presentation and programming. In 1979, John Fairfax & Sons bought a substantial share of HSV-7 after many failed bids for the entire station. In December 1986, the station was purchased by News Limited. In February 1987 HSV-7 was sold back to Fairfax, along with Brisbane station BTQ-7. As a result of the payback, HSV's unique faces – World of Sport, Mal Walden and its Hello Melbourne campaign, Australia's contribution to Frank Gari's Hello News campaigns were all ended. By 1987 its rights to Australian rules football telecasts were taken by ABC's state station ABV-2. Walden later moved to Ten (ATV-10) as a result of this.
In late 1987, the government introduced cross-media ownership laws which forced Fairfax to choose between its print and broadcast operations. It chose print, and HSV-7 was sold to Christopher Skase's Qintex, which already owned Seven stations in Sydney, Adelaide and Perth. Skase pledged to revitalize the channel and its programs, and to return it to its prior success among Melbourne viewers. In 1990, Qintex was sent into damage control after Skase escaped extradition proceedings, and the Seven Network became a discrete company. Entrepreneur Kerry Stokes bought the network in 1995. On 10 December 2013, HSV-7 terminated its analogue signal as part of the switchover to digital transmission.