The MTV Awards (known as TRL Awards from 2006 to 2012) were established in 2006 by MTV Italy, awarded to the most popular artists and music videos in Italy. Originally an annual event for the most requested videos and artists on Total Request Live, from 2013 the MTV Awards reflect what MTV Italian viewers consider the best in music, cinema and fashion.
From 2006 to 2010 the show changed its host city every year, and from 2011 to 2016 was set in Florence before moving to Rome in 2017. The awards are presented annually and broadcast live on MTV Italy, and online.
Host cities
Winners
2006
First Lady: Avril Lavigne
Man of the Year: Lee Ryan
Best Group: t.A.T.u. Best New Artist: Hilary Duff Best Number #1: Lee Ryan - "Army of Lovers" Best "Verrei ma non posso": Cast O.C. Best Cry Award: Jesse McCartney Best Riempi-Piazza: Gemelli DiVersi Best TRL City: Milano Best Funny Moment: Bloodhound Gang Italians Do It Better: Negramaro Miglior Cartellone: Most artistic
2007
First Lady: Hilary Duff
Man of the Year: Tiziano Ferro
Best Band: My Chemical Romance
Best New Artist: Thirty Seconds to Mars
Best Number #1: Finley "Diventerai una star" Best Cry Award: Finley Best Riempi-Piazza: Tiziano Ferro Italians Do It Better: Finley Best Movie: Notte prima degli esami – Oggi Best Live Moment: Zero Assoluto (in Siracusa) Best TRL History: Nek
2008
Despite the other editions of the TRL Awards that were hosted in Milan, for this year the show was broadcast from Naples. First Lady: Avril Lavigne Man of the Year: Tiziano Ferro Best Band: Tokio Hotel Best Cartello: Matteo, Mattia, Francesca & Lorenzo – Florence Thirty Seconds to Mars Best New Artist: Sonohra Best Riempi-Piazza: Finley Best Movie: Come tu mi vuoi Best Blockbuster's Couple: Michelle Hunziker and Fabio De Luigi Best TRL History: Max Pezzali Best Number One: Tokio Hotel – "Monsoon"
2009
This year the show was broadcast from Trieste. First Lady: Hilary Duff Man Of The Year: Marco Carta Best Band: Lost Best Riempi-Piazza: Sonohra Best Cartello: Jonas Brothers Italians Do It Better: Gemelli Diversi Best Movie: Twilight Best Number One Of The Year: Marco Carta – "La forza mia" Best TRL History: Cesare Cremonini Best New Artist Presented By MTV Pulse: dARI Best Event In Milan: Jonas Brothers Playlist Generation: #1 Thirty Seconds to Mars – "A Beautiful Lie"
2010
For the fifth edition, the show was broadcast from Genoa. Best New Generation: Broken Heart College Best International Act: Justin Bieber Best Look: dARI Best Movie: Avatar Best Fan Club: Lost My TRL Best Video: Valerio Scanu – "Per tutte le volte che..." Best TRL History: J Ax MTV First Lady: Malika Ayane MTV Man of the Year: Marco Mengoni MTV Best Band: Muse
2011
In 2011 the show was broadcast from Florence. Best Look: Avril Lavigne Best MTV Show: I soliti idioti Best New act: Modà Hot&sexy Award: Robert Pattinson Too Much Award: Ligabue Wonder Woman Award: Lady Gaga Superman Award: Fabri Fibra Best Band: Thirty Seconds to Mars Best Talent Show Artist: Marco Carta Italians do it Better: Modà TRL History Award: Zero Assoluto First Lady Award: Nina Zilli
2012
For the second time, the show was broadcast from Florence. Best Look: Justin Bieber Best MTV Show: I soliti idioti Best New Generation: Emis Killa Best New Artist: Danna Paola Wonder Woman Award: Laura Pausini Superman Award: Marco Mengoni Best Band: Modà Italians do it better: Emma Marrone Best Fans: Big Bang Best Tormentone: Michel Teló – "Ai se eu te pego!" Best Video: LMFAO featuring Lauren Bennett and GoonRock – "Party Rock Anthem" MTV History Award: Subsonica
2013
For the third time, the show was broadcast from Florence. Air Action Vigorsol Super Man: Marco Mengoni Mirabilandia Best MTV Show: Ginnaste - vite parallele Best Tweet: Justin Bieber Wonder Woman: Emma Best Band: One Direction Instavip: Fedez LG Twitstar: Emis Killa Most Clicked Video: "Call Me Maybe" Lip Dub Sport Hero: Carlotta Ferlito Best Fan: One Direction – Directioners Best Video: Danna Paola – "Aguita" Best Hashtag: #italialovesemilia Pepsi Best New Artist: Baby K Best Energic Video: will.i.am featuring Justin Bieber – "#thatPOWER" Best Female Artist from Latin America: Danna Paola Best Movie: The Twilight Saga: Breaking Dawn – Part 2 MTV Rock Icon: Gianna Nannini Artist Saga: Marco Mengoni