Bagehot, in his _Physics and Politics_, Tarde, and Baldwin, to name no others,[23] have shown how tremendously responsive human beings are to suggestion, how wide is the sway of imitation in human life, how fashion, mode, custom, etc., make and mold the individual. Cooley,[24] with an improved psychology, has amplified the analysis, tracing the development of the individual mind in interaction with the minds of those about him, making still clearer the sweep and pervasiveness of social factors in framing the very self of the individual. In what follows, I assume the results of these investigations. They constitute the starting point from which we set out on the quest of a theory of economic value.
So much for the individual. He is a social product. But what of society? Objective, external, constraining and impelling forces, which are not physical, which are seemingly not the products of the will of other individuals with whom the individual holds converse, meet the individual on every hand. There is the Moral Law, sacred and majestic, which stands above him, demanding the sacrifice of many of his impulses and desires. There is the Law, external to him and to his fellows, in seeming, failure to obey which may ruin his life. There is Public Opinion, which presents itself to him as an opaque, impersonal force, before which he must bow, and which he feels quite powerless to change. There are Economic Values ruling in the market place, directing industry in its changing from one sort of production to another, bringing prosperity to one individual and bankruptcy to another, not with the caprice of an individual will, but with the remorseless impersonality of wind and tide. He who conforms to them, who anticipates their mutations, gains great wealth--but no business man dare set his personal values against them. There are great Institutions, Church and State and Courts and Professions and giant Corporations and Political Parties, and multitudinous other less formal or smaller institutions, which go on in continuous life, though the men who act within them pass and change. Their Life seems an independent life, and the individual who tries to change their course finds that his efforts mean little indeed, as a rule. There is a realm of Social Objectivity, a realm of organization, activity, purpose and power, not physical in character, not mechanical in nature, which is set in opposition to individual will, purpose, power, and activity. How is the individual related to this objective social world?