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[Illustration: KELLOGG’S GREAT CROPS OF STRAWBERRIES _and_ HOW _to_ GROW THEM _the_ KELLOGG WAY]
R.M.KELLOGG CO. [Illustration] THREE RIVERS, MICH.
Characteristic of the mighty oak has been the development and growth of our Company, the origin of which dates back through many years to a modest beginning having as its inception, a firm belief in the World’s demand for bigger crops of better strawberries.
A fervent application of Nature’s inevitable law,--that improvement both in plant and fruit results from continued selection of the strong and elimination of the unfit,--has been largely responsible in winning for Kellogg Pedigree Plants their world-wide reputation for strength, vigor, hardiness and productiveness. It is due to their exceptional merits and the fact that we have followed religiously the Golden Rule in every business transaction, that we now occupy our enviable position as the World’s largest and most successful exclusive strawberry plant breeders.
For many years we have been forging ahead with a steady, healthy growth--not of the mushroom type which springs up over night and withers as quickly,--but rather like the sturdy oak, capable of enduring the elements and adversities of time. With this growth has come also a remarkable degree of success and prosperity. This is of great significance to every present or prospective strawberry grower because the success of any business firm invariably is but a reflection of the success of its customers.
It is but natural that I am proud of our record of achievement and of the success of our customers. And yet I fully realize there is no standing still--that _=success demands progress=_ and it is this realization that constantly spurs me on to greater aspirations. The spirit of progression prevails throughout our entire organization, but most noticeably perhaps in our experimental and research work as applied both to culture and varieties.
I am ever on the alert for new and improved methods leading to greater efficiency. New varieties and seedlings are under continual test in our experimental beds. Many disqualify and are rejected to every one which proves worthy of adoption and introduction. Discouragement and obstacles are ever present. To overcome them requires unlimited perseverance, determination, energy and above all, a confidence born of the knowledge that we are looked up to and depended upon to render the real, worthwhile service so necessary to the success of strawberry growers everywhere.
