The Born to Die Tour was the first concert tour by American singer-songwriter Lana Del Rey, in support of her second studio and major-label debut album, Born to Die (2012). The tour began on November 4, 2011, at The Ruby Lounge in Manchester, England and ended on September 25, 2012, at the Roundhouse in London, England. The tour visited cities in thirteen countries across three continents.
Background
Lana Del Rey released her debut album Lana Del Ray on January 4, 2010. Having been released on an independent record label, it was removed from stores after the label's bankruptcy, and Del Rey was never given the chance to have a proper tour for it. Del Rey released her second studio album Born to Die through Interscope and Polydor Records on January 27, 2012. To promote the album, Del Rey would perform its singles on television shows in North America and Europe, prior to its release.
Lana Del Rey announced her first proper concert tour, the Born to Die Tour, in August and September 2011, at the time featuring a schedule of just four shows at very small venues. However, after the shows sold out in a shorter amount of time than expected, the original four shows were postponed and moved to larger venues, along with the announcement of more dates.
On September 14, 2011, prior to the beginning of the tour, Del Rey headlined a secret concert at the Glasslands Gallery under the name "Queen of Coney Island".
After the album's release, Del Rey altered the setlist to feature more songs that had previously been unreleased.