The boys caused quite a little excitement among the fellows whose full dress uniform consisted of a canvas cap with a coffee advertisement printed on it, a pair of overalls and a fifty-cent shirt, but we held that excitement in bounds until they came home in the evening. Of course, we never knew the grewsome details, but along about seven o'clock that night, the hunting party returned. The total bag of the day consisted of three ground squirrels, a hawk, one rabbit and Lafe Benson's tom-cat--and say, you should have heard the profane vocabulary that those city chaps spilled every time Tom came near them. Of course, Tom was their host and all that and they had to end their remarks with an apology, but to sit around and listen you couldn't help but gather the idea that Tom graded a good deal lower than water goods in fruits, when they classified him as a huntsman.

Now, I just mention this story in passing, because it brings out the fact that Tom and his party hadn't analyzed the situation. Their intentions were good and they had plenty of equipment, but the dumb-bell that was leading the party, Tom, hadn't given the matter any thought and had no definite plan. He was just hoping that through some miracle all the game for miles around would just come up and plead to be shot.

Letters from An Old Time Salesman to His Son — Part 15

You know, Red, some Branch House Managers employ similar tactics. They have the product, the samples, the salesmen and the enthusiasm, but they don't analyze the possibilities--they don't compare the sales with the available prospects in a territory--they allow their salesmen to take a turn-down from a buyer who should buy big, without attempting to make another trial. You know an amateur hunter sometimes shoots into a flock of ducks and wings a couple and you can sometimes stick a shotgun under a corncrib and pull the trigger without looking and maybe kill a rabbit, but the thinking hunter sees the game and does his best to pick 'em off, one by one, and generally comes in at night with a full bag. A manager who allows his salesmen to come out of a town that has five prospects, with two orders and three excuses, hasn't _taught_ 'em right.

Letters from An Old Time Salesman to His Son — Part 15

The hunger strike was in Ireland--Red--not in your territory! Conservative buying can be overcome, by not being a conservative seller--_SELL MORE OF 'EM and OFTENER_.

Letters from An Old Time Salesman to His Son — Part 15