Expo 2010, officially the Expo 2010 Shanghai China, was held on both banks of the Huangpu River in Shanghai, China, from 1 May to 31 October 2010. It was a major World Expo registered by the Bureau International des Expositions (BIE), in the tradition of international fairs and expositions, the first since 2005. The theme of the exposition was "Better City – Better Life" and signifies Shanghai's new status in the 21st century as the "next great world city". The Expo emblem features the Chinese character 世 ('world', Chinese "shì") modified to represent three people together with the 2010 date. It had the largest number of countries participating and was the most expensive Expo in the history of the world's fairs. The Shanghai World Expo was also the largest World's Fair site ever at 5.28 square km.
By the end of the expo, over 73 million people had visited – a record attendance – and 246 countries and international organizations had participated. On 16 October 2010, the expo set a single-day record of over 1.03 million visitors.
History
Early participation and hosting
Shanghai has been one of the main cities envisioned to host the expos for some time. Many scholars have written about the possibility and made suggestions in books. Unofficial participation in fairs outside China have happened since 1851. In 1910, the Qing dynasty decided to host China's first fair with the Nanyang industrial exposition.
Selection process
Shanghai scored the highest in each of the four rounds of voting at the 132nd Meeting of the Bureau of International Expositions in Prince's Palace of Monaco, Monte Carlo, Monaco, with Yeosu, South Korea maintaining second place. Yeosu later won the bid to host Expo 2012, a three-month specialized world expo.
Organization
In 2004, the Chinese central government established the Shanghai World Expo Organising Committee as the organization dedicated to host the event. The Organising Committee set up an Executive Committee which is responsible for the execution and management of expo affairs. Besides, the Shanghai World Expo Coordination is founded for the daily affairs of the Executive Committee.
The site of the event was the Nanpu Bridge–Lupu Bridge region in the center of Shanghai along both sides of the Huangpu River. The area of the Expo 2010 covers 5.28 km2.
After winning the bid to host the Expo in 2002, Shanghai began a monumental task to reshape the city. More than $48 billion was spent for the preparation, more than the cost of cleaning up Beijing in the preparations for the Olympics in 2008. Shanghai began clearing 2.6 square kilometres along the Huangpu River; that involved moving 18,000 families and 270 factories, including the Jiang Nan Shipyard, which employs 10,000 workers.
Six new subway lines were opened between 2008 and 2010; four thousand brand new taxis were added in the month before Expo 2010 opened and the city's buildings along the river were decorated with more energy-efficient LEDs.
During the expo, the expo site was crowded with national pavilions, sculpture gardens, shops, a sports arena and clam-shaped performing arts centre.
Shanghai trained more than 1.7 million volunteers and adopted Olympic-level security measures, adding metal detectors to subway entrances and screening cars entering the city.
The Shanghai Expo also featured an online version of the expo grounds featuring 3D renderings of the expo grounds, and a 3D version of the pavilion interior and offerings.
Participation
The Shanghai World Expo provided an unparalleled opportunity for the tourism industry. During 2010's Spring Festival, Shanghai received 2.79 million tourists, an increase of 12 percent from the previous year, resulting in record high numbers of visitors. Overall Shanghai's tourism revenue achieved an increase of 13 percent year on year during Spring Festival, resulting in RMB 2.1 billion in total revenue.
192 countries and 50 organizations registered to participate in the Shanghai World Expo, a record number for that time.
Attendance
Over 73 million people visited Expo 2010 during the 184-day event, breaking the previous record of 64 million visitors set by Expo 70 in Osaka. Organizers had expected 70 million visitors at the start of the expo. About 5.8 percent of the visitors, or 4.25 million, were foreigners.