KVVU-TV (channel 5) is a television station licensed to Henderson, Nevada, United States, serving the Las Vegas area as an affiliate of the Fox network. Owned by Gray Television, the station maintains studios at the Broadcast Center on West Sunset Road in Henderson (using the 25 TV 5 Drive street address), while its transmitter is located on Black Mountain, just southeast of the city.
History
KVVU signed on the air on September 10, 1967, as Nevada's first independent station, under the call sign KHBV-TV. The station originally operated from a converted Flying A gas station along Boulder Highway near Sunset Road, while its offices were housed in a modern office building on Flamingo Road. The station was on the air originally from 11 a.m. to midnight and ran a schedule of movies from the '30s through the '50s, some cartoons, westerns, and a few sitcoms. Owned first by Charles Vanda, Levin-Townsend Enterprises acquired the station in 1969.
In 1971, the station assumed its KVVU-TV call letters after being purchased by the Nevada Independent Broadcasting Corporation. By 1975, the station was on the air by 7 a.m. and ran a large number of movies, cartoons, more off-network sitcoms, drama shows, and some westerns. Las Vegas was still considered a small market then; in 1975, it was the 140th-largest out of 207 areas of dominant influence. Las Vegas was the smallest market to have four commercial television stations; there were still larger markets that only had two commercial stations and lacked programming from either ABC, NBC, or CBS as a result.
In 1978, the station was sold to Carson Broadcasting, a company owned by talk show host and entertainer Johnny Carson, who visited the station fairly often.
Under Carson's ownership, the station often ran R-rated theatrical films uncut during the late-night and early morning hours. While the afternoon (1:00 p.m.) and evening (9:00 p.m.) movies would always be different, the same film would be run uncut in the evening and aired in its censored form in the afternoon, but not on the same day. The evening movie generally reran at 1 a.m. almost every day. Films with questionable content were sometimes prefaced by a pre-recorded warning from Carson.
The station's announcer from 1973 to 2001, Ralph Menard, would stretch the hourly station identification out to emphasize the market's larger city, intoning "Henderson..." neutrally, then leading into an elongated and smooth segue to "...and Laaassss Vegas!"; Menard died in 2003. Meredith Corporation bought the station from Carson Broadcasting in 1985. Upon Meredith taking control of the station, KVVU adopted a stylized "TV 5" logo borrowed from its new sister stations, KPHO-TV in Phoenix; WNEM-TV in Bay City, Michigan; KCTV in Kansas City, Missouri; and WTVH in Syracuse, New York. Channel 5 remained an independent station until October 9, 1986, when it became one of the charter affiliates of the newly launched Fox network (it was one of a very few handful of stations located on the VHF dial to align with the new network upon its startup). However, by the time Fox expanded its programming from late nights into evenings in April 1987, network primetime programming initially ran only two days a week (it was not until 1993 that Fox began providing programming on all seven days of the week), so KVVU continued to be essentially programmed as an independent station. In the 1980s, more talk shows were added to the schedule and movies were cut back slightly.
In 1990, the station introduced an on-air mascot named "Rusty the Fox", apparently named after both the network and the station's then-general manager Rusty Durante. The mascot, an anthropomorphic fox (in actuality, a person in a fox costume), is used for community events and at one time was used for announcements for family-oriented information, as well as the block of children's programming called Fox 5 Kids Club.