The 2012 Regions Morgan Keegan Championships and the Memphis International was an ATP World Tour and WTA Tour event held at the hardcourts of the Racquet Club of Memphis in Memphis, Tennessee, US. It was the 37th edition of the Regions Morgan Keegan Championships and the 27th edition of the Memphis WTA International Event. The Regions Morgan Keegan Championships was part of the ATP World Tour 500 series on the 2012 ATP World Tour, and the Cellular South Cup was an International-level tournament on the 2012 WTA Tour. The event took place from February 17 to February 26, 2012. Jürgen Melzer and Sofia Arvidsson won the singles titles.
ATP singles main draw entrants
Seeds
1 Rankings as of February 13, 2012
Other entrants
The following players received wildcards into the main draw: Ryan Harrison Sam Querrey Jack Sock
The following players received entry from the qualifying draw: Robby Ginepri Robert Kendrick Jesse Levine Bobby Reynolds
ATP doubles main draw entrants
Seeds
1 Rankings are as of February 13, 2012
Other entrants
The following pairs received wildcards into the doubles main draw: Ryan Harrison / Denis Kudla Ryan Sweeting / Bernard Tomic
WTA singles main draw entrants
Seeds
1 Rankings as of February 13, 2012
Other entrants
The following players received wildcards into the main draw: Lauren Davis Madison Keys Melanie Oudin
The following players received entry from the qualifying draw: Camila Giorgi Alexa Glatch Jamie Hampton Irena Pavlovic
WTA doubles main draw entrants
Seeds
1 Rankings are as of February 13, 2012
Other entrants
The following pairs received wildcards into the doubles main draw: Lauren Davis / Madison Keys Alyssa Hibberd / Tiffany Welcher The following pair received entry as alternates: Stefanie Mikesz / Mariya Slupska
Withdrawals
Alexa Glatch (left Achilles tendon injury)
Retirements
Ksenia Pervak (viral illness) Nadia Petrova (left thigh injury)
Finals
Men's singles
Jürgen Melzer defeated Milos Raonic, 7–5, 7–6(4)
Women's singles
Sofia Arvidsson defeated Marina Erakovic, 6–3, 6–4
This was Arvidsson's second WTA title, with her first title won at the same event six years ago.
Men's doubles
Max Mirnyi / Daniel Nestor defeated Ivan Dodig / Marcelo Melo, 4–6, 7–5, [10–7]
Women's doubles
Andrea Hlaváčková / Lucie Hradecká defeated Vera Dushevina / Olga Govortsova, 6–3, 6–4