The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the Journal of Business (1928).
Editors
Dr. Shrihari Sridhar serves as the Editor-in-Chief of the Journal. He is the Senior Associate Dean of Mays Business School. He is a Professor of Marketing and holds the Joe Foster 1956 Chair in Business Leadership at Mays Business School. In the past, he served as an Associate Editor and Area Editor at other leading journals including the Journal of Marketing, and the Journal of Marketing Research.
His Co-Editor team includes Dr. Vanitha Swaminathan, and Dr. Cait Lamberton.
Special issues
The journal has published special issues on various topics, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute.
Awards
The journal presents three article-focused honors on an annual basis. The H. Paul Root Award honors the best article from the most recent volume, The Hunt/Maynard Award honors recent contributions to marketing theory, and the JM/Jagdish Sheth Foundation honors articles that have had a long-term impact.