The 2010 United States Senate election in Nevada took place on November 2, 2010. Incumbent Democratic U.S. Senator and Majority Leader Harry Reid won re-election to a fifth and final term.
Democratic primary
The Democratic primary took place on June 8, 2010. Reid won by a large margin over a field of political unknowns.
Candidates
Harry Reid, incumbent U.S. Senator
Alex Miller
Eduardo Hamilton
Carlo Poliak
Polling
Results
Republican primary
The Republican primary also took place on Tuesday, June 8, 2010.
Candidates
Sharron Angle, former state assemblywoman and candidate for NV-02 in 2006
John Chachas, businessman
Chad Christensen, state assemblyman
Greg Dagani, former member of the Nevada Board of Education
Chuck Flume, businessman
Sue Lowden, former state senator
Mark Noonan, Navy veteran
Bill Parson, Marine veteran and businessman
Danny Tarkanian, real estate owner
Endorsements
Lowden
Tarkanian
Angle
Polling
Includes current candidates who have polled at least 2% in at least one poll.
Results
General election
Candidates
Harry Reid (D), incumbent U.S. Senator and Senate Majority Leader
Sharron Angle (R), former member of the Nevada Assembly
Scott Ashjian (Tea Party) (campaign site, PVS) Tim Fasano (Independent American) (campaign site, PVS) Michael Haines (Independent) (campaign site, PVS) Jesse Holland (Independent) (campaign site, PVS) Jeffrey Reeves (Independent) (campaign site, PVS) Wil Stand (Independent) (PVS)
Campaign
In January 2009, the GOP began running an advertisement attacking Reid for his support of the legislation and President Barack Obama's proposed stimulus plan. Since becoming Minority Leader (in 2004), his approval ratings have dropped below 50%. A November 2007 poll showed Reid's approval rating at 39%, with 49% of voters disapproving.
After the primaries, the first poll showed Angle leading by a double-digit margin. CQ Politics changed their analysis of the race from leaning Republican to a toss-up because of Angle's sharply conservative views and tendency to commit verbal gaffes; however, CQ added that if the voters treat the election as a referendum on Reid, then Angle will likely win.
In 2009, Reid had been endorsed by some prominent Nevada Republicans. Immediately after the primary, the Republican mayor of Reno, Bob Cashell, who had backed Lowden in the Republican primary, endorsed Reid for the general election, calling Angle an "ultra-right winger." Other Republicans expressed doubt about supporting Angle, citing her reputation for ideological rigidity from her years in the state legislature.
One of the first general election ads attacked Angle for her stance on Social Security and Medicare. In response, Angle explained that "the government must continue to keep its contract with seniors, who entered into the system on good faith and now are depending on that contract." In response to accusations that she was not mainstream enough for Nevada voters, Angle explained on a KXNT radio show that she was "more mainstream than the fellow that said tourists stink, this war is lost, and light-skinned no-Negro dialect", in reference to comments that had been made by Senator Reid.
In September, Tibi Ellis, the chairwoman of the Nevada Republican Hispanic Caucus, who had been a spokesperson for Angle, criticized an Angle ad related to immigration. Ellis said, "I condemned this type of propaganda, no matter who is running them, where they blame Mexicans as the only problem and where they attack them as the only source of illegal immigration."
Angle was endorsed by Nevada's largest newspaper, the Las Vegas Review-Journal. Reid had the endorsement from Nevada's second largest newspaper, the Las Vegas Sun. and the largest newspaper outside of Las Vegas, the Reno Gazette-Journal.
On October 7, 2010, Republican State Senator and Minority Leader William Raggio endorsed Reid. Dema Guinn, the widow of the late Republican Nevada Governor Kenny Guinn, endorsed Reid on October 8.
Debate
Angle and Reid only agreed to one debate, in which no other candidate would participate. It was held on October 14. Junior Senator John Ensign played Reid during one day of debate preparation at the Trump Plaza in Las Vegas for Angle.