Whether the old or the new vice be the worse, whether those who formerly lavished insincere praise on others, or those who now contrive by every art of beggary and bribery to stun the public with praises of themselves, disgrace their vocation the more deeply, we shall not attempt to decide. But of this we are sure, that it is high time to make a stand against the new trickery. The puffing of books is now so shamefully and so successfully carried on that it is the duty of all who are anxious for the purity of the national taste, or for the honour of the literary character, to join in discountenancing the practice. All the pens that ever were employed in magnifying Bish’s lucky office, Romanis’s fleecy hosiery, Packwood’s razor strops, and Rowland’s Kalydor, all the placard-bearers of Dr. Eady, all the wall-chalkers of Day and Martin, seem to have taken service with the poets and novelists of this generation. Devices which in the lowest trades { 193}are considered as disreputable are adopted without scruple, and improved upon with a despicable ingenuity, by people engaged in a pursuit which never was and never will be considered as a mere trade by any man of honour and virtue. A butcher of the higher class disdains to ticket his meat. A mercer of the higher class would be ashamed to hang up papers in his window inviting the passers-by to look at the stock of a bankrupt, all of the first quality, and going for half the value. We expect some reserve, some decent pride, in our hatter and our bootmaker. But no artifice by which notoriety can be obtained is thought too abject for a man of letters.
It is amusing to think over the history of most of the publications which have had a run during the last few years. The publisher is often the publisher of some periodical work. In this periodical work the first flourish of trumpets is sounded. The peal is then echoed and re-echoed by all the other periodical works over which the publisher, or the author, or the author’s coterie, may have any influence. The newspapers are for a fortnight filled with puffs of all the various kinds which Sheridan enumerated, direct, oblique, and collusive. Sometimes the praise is laid on thick for simple-minded people. “Pathetic,” “sublime,” “splendid,” “graceful,” “brilliant wit,” “exquisite humour,” and other phrases equally flattering, fall, in a shower as thick and as sweet as the sugar-plums at a Roman carnival. Sometimes greater art is used. A sinecure has been offered to the writer if he would suppress his work, or if he would even soften down a few of his incomparable portraits. A distinguished military and political character has challenged the inimitable satirist of the vices of the great; and the puffer is glad to { 194}learn that the parties have been bound over to keep the peace. Sometimes it is thought expedient that the puffer should put on a grave face, and utter his panegyric in the form of admonition. “Such attacks on private character cannot be too much condemned. Even the exuberant wit of our author, and the irresistible power of his withering sarcasm, are no excuses for that utter disregard which he manifests for the feelings of others. We cannot but wonder that a winter of such transcendent talents, a writer who is evidently no stranger to the kindly charities and sensibilities of our nature, should show so little tenderness to the foibles of noble and distinguished individuals, with whom it is clear, from every page of his work, that he must have been constantly mingling in society.” These are but tame and feeble imitations of the paragraphs with which the daily papers are filled whenever an attorney’s clerk or an apothecary’s assistant undertakes to tell the public in bad English and worse French, how people tie their neckcloths and eat their dinners in Grosvenor Square. The editors of the higher and more respectable newspapers usually prefix the words “Advertisement,” or “From a Correspondent,” to such paragraphs. But this makes little difference. The panegyric is extracted, and the significant heading omitted. The fulsome eulogy makes its appearance on the covers of all the Reviews and Magazines, with “Times” or “Globe” affixed, though the editors of the Times and the Globe have no more to do with it than with Mr. Goss’s way of making old rakes young again.