Extra MSA Services Ltd is a company that operates nine motorway service stations in England, mainly on primary routes. It is based at Beaconsfield services, previously being in the centre of Lincoln. It is also known as Extra MSA Forecourts Ltd.
Many of the brands at Extra locations including M&S Simply Food, Costa Coffee and Greggs are operated by Moto, the UK's largest service area operator and Extra's biggest competitor.
Market position
Extra is the fourth largest service station operator in the UK behind Moto (1st), Welcome Break (2nd) and RoadChef (3rd). It came into operation after the government deregulated motorway services to encourage more competition and its first site opened in December 2000, at Cambridge. Peterborough opened in January 2001 and Baldock in July 2001.
Outlets
Service stations
Extra developed its first three service stations at a cost of £60 million. The parent company was set up in 1992 by Stephen Spouge, who is now Chairman. Its service stations are designed by Nash and Partners of West Sussex. The fuel reservoirs are built by WEFCO of Gainsborough. It originally planned 17 service stations and currently operates a total of nine service stations, and two petrol stations at competitor owned sites: Baldock - A1/A1(M) J10, via A507 Beaconsfield - M40 J2, via A355 Blackburn with Darwen - M65 J4 Cambridge - A14 J24 Cullompton - M5 J28 Peterborough - A1/A1(M) J17, via A605 Cobham - M25 between J9 & J10 Leeds Skelton Lake - M1 J45
Petrol stations with basic services
Tibshelf (formerly Chesterfield) - M1 between J28 & J29
Winchester - M3 between J8 & J9
Future stations
Extra is currently the fastest developing service station operator in the UK with three areas opening, one each year up to 2010. The most recent station to open was at Leeds Skelton Lake in March 2020. Future sites plan to maximise areas of the road system that have few service areas, and will be developed by Swayfields Ltd, who own the Extra company.
Service stations due to open: Sheffield - M1 J35 Solihull - M42 between J5 & J6
Proposed stations: Chalfont St Peter - M25 between J16 and J17
Facilities
Restaurants
Burger King
McDonald's
KFC
Chopstix
El Mexicana
JD Wetherspoon
Greggs (operated by Moto) Leon Nando's Wrapchic Carvery Express Chozen Noodle Chozen Sushi Tossed
Coffee houses
Starbucks
Costa Coffee (operated by Moto)
Retail outlets
WHSmith
M&S Simply Food (operated by Moto) Quicksilver gambling/amusement arcades Top Gifts
Petrol stations
Shell
BP
Texaco
Hotels
Days Inn
Ramada
Travelodge
ibis Budget
See also
Rest area
Moto
Welcome Break
RoadChef
References
Further reading
Independent April 2008
Times April 2008
Forecourt Trader September 2007
Property Week September 2006
Business Weekly November 2000
External links
Extra (Official Website) Motorway Services Online - Extra