Newspapers are read rapidly by practically all classes of readers. They must, therefore, be written in a style that makes rapid reading easy. Important details are placed at the beginning of paragraphs and sentences, where they will catch the eye at once. The emphasis thus given by the initial position is one of the distinctive characteristics of newspaper writing. To the most important details made prominent in this way are added the less significant but necessary particulars, one by one, in natural order. This arrangement results in a loose rather than a periodic sentence structure and eliminates the possibility of a climactic effect in the paragraphs or in the whole story.
The shortness of the line in the narrow column affects newspaper style because it necessitates a proportionate shortening of the paragraph. Paragraphs that appear long seem heavy and uninviting, especially to the rapid reader. Since but six words on an average can be crowded into a line in newspapers, as compared to ten or twelve in a line in most books, newspaper paragraphs can be only half as long as those in ordinary prose without loss of effectiveness.
The popular demand for novelty and variety prevents any form of newspaper writing from becoming fixed, and results from time to time in the development of new forms and new styles of news writing. To make some news stories entertaining rather than purely informative, a number of newspapers abandon the conventional summary beginning, or lead, and use unconventional ones like the beginnings of short stories. They likewise give prominence to trivial happenings worked up into so-called “human interest” or “feature” stories, because in that form they make entertaining reading.
=Characteristics of news writing.= As a result of these various conditions and influences news writing has come to have certain well marked characteristics. It must be (1) concise, (2) clear, (3) comparatively simple, (4) easily read, and (5) attractive to all classes.
Conciseness requires that needless words be omitted, that only such details be given as are necessary for effective presentation of the subject, and that the length of the story be proportionate to the importance of the material. In order to be concise, however, news writing does not have to be bald and unattractive.