In a local context in which Peruvian radio [es] and television [es] stations have lately been closed for supposed political reasons, the end of transmission of a pair of “album-oriented rock” radio stations may seem insignificant. However, against what might be expected, the reaction from radio listeners is worth mentioning and analyzing. On December 8th, 2009, Miguel Villamizar of the blog LO MEJOR del Rock and Pop en PERU [es], celebrated the 12th anniversary of the station Radio Z. However, later that month on December 30, Villamizar wrote that the rock and pop music station Radio Z would stop transmitting, and in its place, La Calle Radio (The Street) would begin on the same radio frequency, which would play reggaeton, cumbia, and salsa. He writes, “this time another company owned by Mr. Capuñay are now the standard bearers of this ‘worsening’ of radio music in Peru.” Even though the post is short, it attracted 221 comments, and most disagree with the closure of the radio station. On January 3, 2010, Villamizar wrote that Radio Z [es] could now be heard online: Para muchos esto puede ser un juicio subjetivo lo cual es válido desde todo punto de vista. Pero lo que llama realmente la atención es que a más de cinco días de lanzada esta emisora la cual nos amenaza de liberarnos (no sé de qué) no tiene un solo segundo de publicidad. Entonces la pregunta es : Cuál es el negocio? Uno de los argumentos para sacar del aire a Radio Z fué que el Rock no vende, que estamos en la era de la cumbia y del perroton… Otro argumento que escucho para justificar este hecho, es que “ellos son los dueños y pueden hacer lo que quieren… tiene que recuperar su inversión?”. Inversión? . Recuerdo a fines del 2004 cuando el poderoso grupo RPP compró la señal de Radio América para instalar su primer satélite llamado “La Mega”. La señal de América fue cortada de un momento a otro , y regreso después de dos días con la nueva radio “La Mega” . Al iniciar su transmisión todo era publicidad en la flamante nueva emisora de RPP. Y entonces de que hablamos en el caso de La Calle. El dueño de esa radio está recuperando su inversión? Cuál es su negocio. La Calle esta lleno de publicidad actualmente?. La respuesta es NO. For many, this can be a subjective opinion which is valid from all points of view. However, what really draws one's attention is that after five days of its launch, this station threatens to break free (do not know from what) and it does not have a single second of advertising. So the question is: How do they stay in business? One of the arguments for taking Radio Z off the air is that Rock does not sell, we're in the era of cumbia and perroton … Another argument I hear to justify this, is that “they are the owners and they can do what they want … they have to recoup their investment?” Investment? . I remember in late 2004 when the powerful RPP group bought Radio América to install its first satellite called “Mega”. América's signal was cut from one moment to another, and returned after two days in the form of a new radio station “La Mega”. Upon starting the transmission, the new RPP-owned station had advertising. So what are we talking about in the case of La Calle. The owner of that station is recouping its investment? What is its business. La Calle is full of current advertising? The answer is NO. However, on Monday, January 16, the blogger reported on the first of the new radio advertisers: the National University of Trujillo, Ecomuebles and Merchants [es], but he remained suspicious of the source of these advertisers. From Santa Clara, California, Javier Lishner of the blog Rock Around the Blog [es] spoke with Julio Villar [es], a fan and connoisseur of Lima radio station, and also with Villamizar [es]. Both interviews provide very good background information on the history and current status of radio in Lima. Fairly similar to the above case is the case of Radio Telestereo [es] (link works only in IE). Isabel Guerra of the blog Burbujas Recargadas [es] shares her impressions in this post: para mí, en lo personal, la noticia del día, fue el cada vez más insistente rumor de que la señal de Telestereo 88.3FM no iba más en el dial. Muchos recuerdos pasaron por mi mente mientras pasaban las horas y se hacía cada vez más evidente que no se trataba de un hoax. … Telestereo 88.3FM era la única radio, de todas aquellas con que crecí, que había sobrevivido a todo. Era no sólo una estación con una propuesta musical diferente, sino todo un punto de referencia en la cada vez más alicaída oferta radial limeña: era además un ancla generacional. Pensar que esta radio se mantenía pese a toda la invasión reggaetonera y cu-cu-cumbiambera era algo que nos hacía sentir que nuestros gustos todavía tenían un lugar en el dial.