Frederick Jay Rubin (, ; born March 10, 1963) is an American record executive and record producer. He is a co-founder (alongside Russell Simmons) of Def Jam Recordings, founder of American Recordings, and former co-president of Columbia Records.
Rubin helped popularize hip hop by producing records for acts such as the Beastie Boys, Geto Boys, Run-DMC, Public Enemy, and LL Cool J. He has also produced hit records for acts from a variety of other genres, predominantly heavy metal (Danzig, Metallica and Slayer), alternative rock (the Cult, Red Hot Chili Peppers, the Strokes and Weezer), hard rock (Audioslave and Aerosmith), nu-metal (Linkin Park, Rage Against the Machine, System of a Down), and country (Johnny Cash and the Chicks).
In 2007, Rubin was called "the most important producer of the last 20 years" by MTV and was named on Time list of the "100 Most Influential People in the World".
Early life
Frederick Jay Rubin was born into a Jewish family in Long Beach, New York, on March 10, 1963, the son of housewife Linda and shoe wholesaler Michael Rubin. He grew up in Lido Beach, New York. While a student at Long Beach High School, Rubin befriended the school's audiovisual department director, who gave him a few lessons in guitar playing and songwriting. He then played in a band with three friends, performing at garage gigs and school shows until a teacher helped him create a punk band called the Pricks. Their biggest claim to fame was being thrown off the stage at CBGB after performing two songs due to brawling with hecklers, which had actually been instigated by friends of the band who had been instructed to do so to get the show shut down and create a buzz. Although he had no authority in New York City, his father traveled to Manhattan wearing his Long Beach auxiliary police uniform as he attempted to "shut down" the show.
Career
Def Jam
Rubin founded Def Jam Recordings while in college at New York University. He moved on to form the band Hose, influenced by San Francisco's Flipper. In 1982, a Hose track became Def Jam's first release, a 45 rpm 7" vinyl single in a brown paper bag, and no label. The band played in and around the NYC punk scene, toured the Midwest and California, and played with seminal hardcore bands like Meat Puppets, Hüsker Dü, Circle Jerks, Butthole Surfers, and Minor Threat, becoming friends with Fugazi frontman and Dischord Records owner Ian MacKaye. The band broke up in 1984 as Rubin's passion moved toward the NYC hip hop scene.
Having befriended Zulu Nation's DJ Jazzy Jay, Rubin began to learn about hip hop production. By 1983, the two had produced "It's Yours" for Bronx rapper T La Rock, and released it on Def Jam. Producer Arthur Baker helped to distribute the record worldwide on Baker's Streetwise Records in 1984. Jazzy Jay introduced Rubin to concert promoter/artist manager Russell Simmons in the Negril club, and Rubin explained he needed help getting Def Jam off the ground. Simmons and Rubin edged out Jazzy Jay and the official Def Jam record label was founded while Rubin was attending New York University in 1984. Its first release was LL Cool J's "I Need a Beat". Rubin went on to find more hip-hop acts outside the Bronx, Brooklyn, and Harlem, including rappers from Queens, Staten Island, and Long Island, which eventually led to Def Jam's signing of Public Enemy. Rubin was instrumental in pointing the members of the Beastie Boys away from their punk roots and into rap, resulting in Kate Schellenbach's departure from the group. The Beastie Boys' 1985 "Rock Hard"/"Party's Gettin' Rough"/"Beastie Groove" EP came out on the success of Rubin's production work with breakthrough act Run-DMC, of which previous recordings were produced by Simmons and Orange Krush's musician Larry Smith. His productions were characterized by occasionally fusing rap with heavy rock. Rubin tapped Adam Dubin and Ric Menello to co-direct the videos for the Beastie Boys' "(You Gotta) Fight for Your Right (To Party!)" and "No Sleep till Brooklyn", effectively launching the band's mainstream hip hop career.
It was the idea of Rubin's friend Sue Cummings, an editor at Spin magazine, to have Run-DMC and Aerosmith collaborate on a cover of Aerosmith's "Walk This Way". This 1986 production is often credited with both introducing rap hard rock to mainstream ears and revitalizing Aerosmith's career. In 1986, he worked with Aerosmith again on demos for their forthcoming album, but their collaboration ended early and resulted in only rough studio jams. In the same year, Rubin began his long musical partnership with Slayer, producing Reign in Blood, considered a classic of the heavy metal genre. This was his first work with a metal band.