The shop was most pleasantly warm; its warmth was a greeting which would have overpowered some folk; and there was a fine rich odour of cheese and humanity. Also the shop was full. You could scarcely move in it. The stock was plenteous, and the character of the stock had changed. Advertised brands of comestibles of universal consumption were far less prominent than under previous régimes, and there was a great deal more individuality. The travellers and the collectors of advertised brands now called at the establishment with a demeanour different from of old; they had to leave their hard-faced, bullying manner on the doorstep. Two enormous and smiling young, mature women stood behind the counter. Their magnificently rounded façades were covered with something that was only white on Saturdays and Wednesdays, and certainly was not white to-night. Like the shop itself the servers were neither tidy nor clean; but they were hearty, gay and active, and they had authority, for one of them was Mr. Belrose's sister, and the other Mrs. Belrose's sister; nevertheless, they looked like sisters; they both had golden, rough hair and ruddy complexions, and the same experienced, comprehending, jolly expression, and fat, greasy hands.
There were four customers in the shop, of course all women, and the six women seemed to be all chatting together. The interior was the interior of a shop in full swing, but it showed in addition the better qualities of a bar parlour whose landlord knows how to combine respectability with freedom of style. Miss Belrose, who was nearest the door, smiled benignantly at Elsie on her entrance, as if saying: "You are one of us, and we are yours."
When two outgoing customers squeezed themselves between Elsie and a pile of cheeses, and her turn came to be served, Elsie suddenly discovered that she could not straight away execute Mr. Earlforward's command. She had a feeling that shops did not exist in order to supply telephone accommodation gratis to non-customers, and she was simply unable to articulate the request; nor did the extreme seriousness of the case inspire her to boldness. She asked for a quarter of a pound of cheese, and was immediately requested to name any cheese that she might fancy, the implication being that no matter what her fancy it could and would be satisfied on the most advantageous terms.