In other words we never pass anything on to our customers until we have developed it beyond the experimental stage to a point where its value is unquestioned. In this way we constantly safeguard the interests of those who place their confidence in Kellogg Pedigree Plants and our Company.
[Illustration: _Kellogg’s_ PREMIER THE PRIZE-WINNER AND MONEY-MAKER]
[Illustration: _Senator Dunlap_ _THE WORLD-WIDE FAVORITE_]
Dollars and Sense in Setting Kellogg Pedigree Plants
A question which frequently arises in the mind of the prospective strawberry grower is whether there actually is enough difference in plants to justify the difference in the prices quoted by different plant growers.
If you were to install some modern convenience in your home, would you not be influenced in your selection largely by the service you could reasonably expect from it based on its past reputation? You will agree this would be the logical basis of selection.
It also should be the essential consideration in ordering strawberry plants, as you are to depend upon them for a service just as distinct in terms of quality and quantity of berries produced.
Have you ever considered the very slight relation of “price” to “cost,” also how frequently the word “cost” is misused? An article purchased at a low price often is referred to as being “cheap” when eventually it may prove far more costly than a higher priced article of better quality.
Don’t be deceived into believing that low price represents real economy. There are many factors in addition to price which go to make up ultimate cost and low price very often indicates “cheap quality” resulting invariably in “high cost.”
The one satisfactory way to reconcile “cost” and “price” is to be absolutely sure that the price you pay enables the producer to embody quality in the article.
The following comparison furnishes an intelligent application of the question of economy in the purchase of strawberry plants:
Let us assume that you have a strawberry patch consisting of 2,000 plants divided into two sections, each composed of an equal number of plants of the same varieties. One section is composed of “cheap” plants. You know nothing about the fruiting reputation of their ancestors nor the conditions under which these plants were produced. In fact, for all you know they may have been taken from a fruiting bed. You simply know that they are strawberry plants and that you obtained them at a low price.