The Nuremberg International Toy Fair (German: Spielwarenmesse), held annually since 1949, is the largest international trade fair for toys and games. Only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,800 exhibitors from about 60 countries present their products. In 2017, 73,000 trade visitors and purchasers from 123 countries came for the fair. The fair is organized by Spielwarenmesse eG, a marketing and trade fair service provider, based in Nuremberg, Germany.
Range of products
Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:
Model Construction, Hobbies
Model Railways and Accessories
Technical Toys, Educational toys, Action Toys
Dolls, Soft Toys, Games, Books, Learning and Experimenting, Multimedia Festive and Trend Articles, Carnival Wooden Toys, Craftworks, Gifts Arts& Crafts, Creative Design Sports, Leisure, Outdoor School Articles, Stationery Baby & Infant Articles Multi-product Group
ToyInnovation/ToyAward
The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea. A jury of industry experts determines the winners in different categories:
Baby&Infant
PreSchool
SchoolKids
Teenager&Adults
StartUp
Sustainability
Global Toy Conference
The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.
References
External links
Official site of Spielwarenmesse International Toy Fair
Official site of Spielwarenmesse eG
Nuremberg International Toy Fair 2006 A personal visit to the toy fair with photographs Nitro Modelismo - (Portuguese) Feira Internacional de brinquedos em Nurember