--The curiosities of advertising come out strongly at the far West. Here is the "Denver Rocky Mountain News" all ablaze with displayed announcements, some of which are of an extraordinary and whimsical character. One man cries out in enormous type, "Deadwood on getting rich if you only save your money; no need of going to the Black Hills if you can buy Groceries at these figures"; another exclaims in very big black letters, "Store your Stoves! and avoid trouble, dirt, rust, hard work, and _profanity_"--the latter a piece of advice very pertinent, it would seem, to the region; another insinuates in a sort of colossal pica that although "Bragg and Stick'em may have a larger stock of men's furnishing goods than all the other houses in the United States put together," the right place to get things cheap and elegant is his establishment (who are the loudly advertising rivals that he pillories as Bragg and Stick'em does not appear); another firm of traders announce themselves as the "Chicago Square-Dealing House"; another, a jeweller, informs the Western world that in consequence of the "great failure of the Milton Gold jewelry company in London, their entire stock has been consigned to us to raise money as soon as possible"--the idea of a consignment from London to Denver does not seem to strike the Western mind as it does us who are somewhat nearer London; two undertakers announce their business by enormous prints of black-plumed hearses; and the paper itself publishes a "black list" of debts for sale, ingeniously adding that a dollar a week will be credited to the debtors during the publication; one advertisement is headed, "Drunkard, Stop!" an appeal which seems quite in place; for the most important and interesting announcement of all, headed, "Don't you forget it!" is that a certain man has "the best stock of Straight Kentucky Sour-mash Bourbon and Rye _Whiskey_ in the Far West." He may be sure that the Denver people will not forget that.
End of the Project Gutenberg EBook of The Galaxy, June 1877, by Various