Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London. Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44". They officially launched in July 2009 at the Harrogate Lingerie Show.
Curvy Kate do not use professional models. They instead run an annual modelling competition called "Star In A Bra" to look for customer role models with a D+ cup size. Their stance for using real sized models and ethnic models has been warmly received by the lingerie industry. Since 2008 the winners have been: Emma Tabor (2008) Lauren Colfer (2009) Laura Ann Smith (2010) Lizzie Haines (2011) Sophie Morgan (2012) Lotte Williams (2013) and Sophia Adams (2015).
In November 2015, Curvy Kate announced the launch of their new brand Scantilly in DD – HH cup sizes.