WWCP-TV (channel 8) is a television station licensed to Johnstown, Pennsylvania, United States, serving as the Fox affiliate for the Johnstown–Altoona–State College market. It is owned by Cunningham Broadcasting, which provides certain services to Altoona-licensed ABC affiliate WATM-TV (channel 23) under a local marketing agreement (LMA) with Palm Television, L.P. Both stations, in turn, are operated under a time brokerage agreement (TBA) by Sinclair Broadcast Group, owner of Johnstown-licensed dual NBC/CW+ affiliate WJAC-TV (channel 6).
WWCP-TV and WATM-TV share studios on Lulay Street in the borough of Geistown (with a Johnstown postal address), and also operate advertising sales offices in Altoona (on East Walton Avenue/PA 764) and State College (on West Beaver Avenue/PA 26); master control and some internal operations are based at WJAC-TV's facilities on Old Hickory Lane in Upper Yoder Township (also with a Johnstown postal address). WWCP-TV's transmitter is located along US 30/Lincoln Highway, in Ligonier Township, near the Somerset County line.
Since WWCP-TV's signal is not viewable in State College, the station is simulcast in high definition on WATM-TV's second digital subchannel (23.2) from its transmitter on Lookout Avenue, in Logan Township, along the Cambria County line.
History
Initially, the analog VHF channel 8 facility was to be licensed to Pittsburgh on two occasions. The first occasion was in the 1940s where it was to be one of four VHF channels in Pittsburgh along with 3, 6, and 10. Only channel 3 made it to the air before the Federal Communications Commission (FCC) issued a "freeze" on television licenses. Although KQV was essentially a shoo-in for the channel 8 allocation and later won the channel 4 license after the Pittsburgh market was reallocated channels 2, 4, 11, and 13, it eventually had to split ownership of what became WTAE-TV with the Hearst Corporation.
In 1980, after previously toying with the idea through the 1960s and 1970s, the FCC added four VHF "drop-in" assignments, one of which was channel 8 for Johnstown. In 1984, after comparative hearings, a construction permit was granted to Laurel Television Inc., a subsidiary of Johnstown retailer Glosser Bros. By 1985, however, Glosser had put the construction permit on the market because it was going through a leveraged buyout.
Evergreen Broadcasting Company acquired the permit and began construction. Because the signal had to protect WGAL-TV in Lancaster and was broadcast from Laurel Mountain State Park in Westmoreland County, in order to ensure that the new station would be viewable in cities like Altoona in the eastern part of the market, Evergreen acquired WOPC-TV, the ABC affiliate in Altoona, disaffiliated it from the network, and converted it to satellite operation as WWPC-TV; the two would serve as one independent station. WWCP-TV began on October 13, 1986, and WWPC-TV started the next day.
Originally, both stations aired a general entertainment format running cartoons, classic sitcoms, old movies, recent sitcoms, and drama shows. Finding itself in the unusual position of being an independent on the VHF band, WWCP-WWPC immediately took most of the stronger shows from the only other independent in the market, WFAT (channel 19). That coup was the beginning of the end for the latter station (it went dark in 1991, returned in 1996, and is now Pittsburgh's CW affiliate WPCW). Within ten months of going on-the-air, WWCP and WWPC obtained a Fox affiliation; for the network's first ten months of existence, the network's York affiliate WPMT served the eastern portion of the Johnstown market, while the network's Scranton affiliate WOLF-TV (now WSWB, a CW affiliate) served the northern portion, and WPGH served the western portion of the market. Since WOPC had gone dark in the early-1980s, the eastern portion of the market had received ABC programming from WHTM-TV in Harrisburg, while the northern portion was served by WNEP-TV in Scranton, and the western portion was served by WTAE-TV in Pittsburgh. At the time, both stations preempted a moderate number of network shows. It soon became obvious that Johnstown needed its own ABC affiliate.