Maxis Communications or Maxis Berhad is a communications service provider in Malaysia. It is one of the oldest and largest telecommunications companies in the country. Headquartered in Kuala Lumpur, Malaysia, it provides a variety of communication products, applications and value added services for consumers, large enterprises as well as small & medium business owners. Maxis uses the dialing prefixes of "011 12000000 through 12499999", "012", "014-2", and "017". The majority of the company's stake is owned by Malaysian billionaire, Ananda Krishnan. Its coverage is from Arau (Perlis) to Long Pasia (Sabah).
Coverage, Products and Services
Maxis operates 2G EDGE, 4G LTE and 4G LTE-A networks.
As of 2016, Maxis has a 100% 4G population coverage with minimum signal strength of -110dBm in Klang Valley, Penang and Johor Bahru; 95% 4G population coverage with minimum signal strength of -110dBm across all state capitals; 88% 4G population coverage with minimum signal strength of -110dBm nationwide.
In July 2018, Maxis claimed that its 4G LTE network covered 92% of the population in the country.
There are several high-profile celebrities who have signed on as spokespersons for Maxis, including Siti Nurhaliza, the Malaysian reality television show Akademi Fantasia's contestants, along with Jessy Wong The Diva and Arthur the Brave and Fluffy. Maxis was the first company to launch LTE services in Malaysia on 1 January 2013, starting in the Klang Valley region.
Maxis FastTap
Maxis had launched Malaysia's first Near Field Communication (NFC) service called FastTap. It integrates Touch 'n Go, Visa Wave from Maybank and other banks as well.
Maxis eBooks
Maxis introduced its Malaysia's 3rd e-book service called Maxis ebooks (or Maxis ebook in its official website and app). The first was eSentral followed by MPH Digital. It was launched on 16 April 2012 and in launch, more than three hundred thousand books were made available in the e-book store, the web, an iPad application or through an Android tablet running Honeycomb or newer.
Maxis eKelas
"eKelas" is a premier community program by Maxis to encourage continued after-school learning for all Malaysian students and to also bring digital learning closer to the community by providing free access and quality content to students, especially those from the rural communities. Officially launched on the 5th of December 2016, this after-school digital learning initiative offers a fun way to learn through the provision of free access to quality educational content and engaging activities, in line with the Malaysian school syllabus. The program focuses on three core subjects namely Mathematics, Science and English for Standard 6 to Form 5 students nationwide, bringing the learning enrichment in a fun and vibrant way content.
Maxis eKelas Usahawan
Maxis launched another digital platform called eKelas Usahawan. It is a structured digital marketing program and platform to empower women entrepreneurs in rural communities to develop a stronger digital presence and help grow their business. The launch was officiated by former Minister of Women, Family and Community Development, Datuk Seri Rina Mohd Harun on 26 March 2021. The company said the response was extremely positive and seeing that the vast majority of participants were women, it decided to launch eKelas Usahawan as a dedicated women's program. The program comprises a series of digital marketing workshops with a practical and hands-on approach to equipping entrepreneurs with digital tools and skills to help them grow their respective business and expand their income opportunities.
Maxis Fibre Broadband
Officially launched on 31 March 2011, Maxis offers high speed broadband for home and business users. The maxis fibre broadband plan for home users is called Maxis Home Fibre (formerly MaxisONE Home Fibre), as for businesses it is known as Maxis Business Fibre (formerly MaxisONE Business Fibre). The new broadband for home and business plans offer speeds of up to 800 Mbit/s. Additionally, the fixed IP is only available for Maxis Business Fibre plans.
Subscribers
As of the second quarter of 2020, there were 9.863 million revenue generating subscribers (RGS), 6.747 million prepaid RGS, 2.97 million postpaid RGS.
Smartphone users in the network include 87% of postpaid accounts and 81% prepaid. Its postpaid subscribers consume an average 11.2 GB a month, while prepaid users consume an average 8.2 GB a month. It has 5.2 million 4G LTE devices in the network.
Corporate History
On 19 October 1999, Maxis introduced the prepaid brand "Hotlink".