The Superocheros (The Super-eighters) were a group of political film makers in Mexico. In the late 1960s, Mexico experienced an intense conflict of ideologies between state officials and university students. In the spirit of left wing politics and democracy, students organized and protested in order to promote social change. When the state responded by coordinating a military assault that ended up killing hundreds of unarmed students, students resorted to super 8 mm film to express their grievances with the state and to rebel by creating films uncensored by the state. This group of mostly male college students identified as the superocheros, adopting the name of the type of film with which they shot films.
History
This social movement led by the radical youth became popular and eventually gained the attention of the Institutional Revolutionary Party (PRI). Because of the youth counterculture's rapid spreading influence, President Diaz Ordaz ordered for the formation of a special military unit designed specifically to infiltrate and disrupt student protests. This military unit was named Los Halcones (The Falcons) and commanded by President Ordaz Diaz’ Interior Secretary, Luis Echeverria. On October 2, 1968, Echeverria coordinated a military level strike on unarmed student protestors gathered in the Plaza de las Tres Culturas in the Tlatelolco section of Mexico City. Hundreds of university students were murdered by this assault and it became known as the Tlatelolco Massacre. Soon after this attack, frustrated students and activists poured their time and energy into shooting super 8mm films.
The young radicals used filmmaking as a tool to express their dissatisfaction with the state and to reflect their harsh lived realities. These young organizers referred to their collective mentality for political and social change as “La Onda”. This spirit of criticizing the state through the medium of 8mm film worked to establish an identity for young artists. The superocheros created films that defied any traditional sense of Mexican national cinema and in their attempt to specifically oppose Golden age Mexican Cinema, the superocheros heavily borrowed influence from European new-wave cinema and also adopted the ideology of the auteur. The Superocheros created critical and conceptual low budget films that were privately exhibited in underground bars, coffee shops and social hangouts. The independent film counterculture is officially stated to have begun with a festival style exhibition in 1970. The socially conscious ideologies set forth by La Onda combined with the ambitious actions of the superocheros eventually manifested into what can be considered the earliest version of Independent Cinema in Mexico.
State funded films
Yet, state policies changed when Gustavo Diaz Ordaz left office and Luis Echeverria succeeded him as president. While in office, Echeverria implemented an initiative to recreate the notion of Mexican National Cinema altogether by using state funding as means to finance films with the intention of creating a new high quality national cinema. Ironically, the individual responsible for the murder of hundreds of unarmed students just two years before was Echeverría himself. Echeverria's brother and former actor Rodolfo Landa Echeverria, was appointed the head of the new national cinema initiative and was responsible for funding projects that would make Mexican National cinema respectable, as it was during the days of Golden Age Mexican Cinema.
Although the goal of rebuilding a national cinema was intended to reflect Mexico as a progressive society, many of the state policies remained unchanged and the same political ideals implemented by Diaz Ordaz remained intact under Echeverria. In fact, many films funded during Echeverria's presidency specifically attempted to mock youth counterculture. Despite Echeverria's efforts to make a mockery of youth counterculture, it was during his time in office that a number of independent filmmakers would emerge and advance from directing films as a part of the underground counterculture to directing state funded big-budget projects. As Cazals proved to be a standout talent, he was granted funding for a number of films during Echeverria's sexenio including Las Poquianchis, The Heist, Zapata, and eventually his most critically acclaimed and controversial film Canoa: A Shameful Memory.